# Vitamin-Infused Energy Drinks The New Grenade Energy Drink Contains Zero Sugar By Michael Hemsworth | Published 2019-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grenade-energy References: [conveniencestore](https://www.conveniencestore.co.uk/products/grenade-makes-its-energy-drinks-debut/599922.article) & [grenade](https://www.grenade.com) The Grenade Energy drink has been announced by the sports nutrition brand as a new refreshment that will offer consumers an alternative way to up their alertness and stave off the effects of an intense workout. The carbonated energy drink has a fruity flavor that is achieved using [no sugar](https://www.trendhunter.com/trends/red-bull-zero) as well as no artificial colors or preservatives. The drink has [added electrolytes to accelerate hydration](https://www.trendhunter.com/trends/flash-iv-caffeine) capabilities along with magnesium, B vitamins and even BCAAs to aid with recovery. The Grenade Energy drink was explained by CEO and Co-Founder Alan Barratt who said, "We’re pumped to take the [energy world by storm](https://www.trendhunter.com/trends/new-red-bull-zero) with our new product. There is no doubt that the sports and energy drinks sector is a large and dominating market – but in true Grenade® style, we’re offering something different to market, whilst immersing our brand into the category. Our brand-new flavor-packed Energy drink will give consumers the ultimate energy fix that comes at no cost to their healthy and active lifestyle. Watch this space.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Energy Drinks:** Disruptive innovation opportunity: Develop a line of sugar-free energy drinks with added vitamins and electrolytes to cater to health-conscious consumers. - **Clean Label Beverages:** Disruptive innovation opportunity: Create beverages with no artificial colors or preservatives, appealing to consumers seeking clean and natural ingredients. - **Functional Hydration:** Disruptive innovation opportunity: Introduce energy drinks with added electrolytes, magnesium, B vitamins, and BCAAs to provide not just energy but also aid in recovery and hydration. ### Sectors Adopting This - **Sports and Energy Drinks:** Disruptive innovation opportunity: Offer a unique and flavor-packed energy drink that differentiates from existing products in the saturated sports and energy drinks market. - **Health and Wellness Beverages:** Disruptive innovation opportunity: Tap into the growing demand for healthier beverage options by developing vitamin-infused energy drinks that align with consumers' active and healthy lifestyles. - **Functional Beverages:** Disruptive innovation opportunity: Develop functional beverages that provide specific benefits like hydration, recovery, and alertness, offering an alternative to traditional energy drinks. ## Related on Trend Hunter - [Rich Low-Sugar Protein Shakes](https://www.trendhunter.com/trends/grenade-protein-shakes.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate.md) - [Vitamin-Enriched Zero-Sugar Sports Drinks](https://www.trendhunter.com/trends/lucozade-sport-zero-sugar.md)