# Functional Performance Energy Drinks These New Grenade Energy Drinks Include Three Fresh Flavors By Michael Hemsworth | Published 2021-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grenade-energy-drinks References: [foodbev](https://www.foodbev.com/news/grenade-adds-new-flavours-to-grenade-energy-line/) & [row.grenade](https://row.grenade.com/products/grenade-energy) The Grenade Energy drinks range has been grown by the brand to offer consumers with a lineup of new flavors to try out when looking for an alternative way to boost their energy. The new drink flavors include Cherry Bomb, Sun of a Beach and Berried Alive, which are all made with caffeine sourced from natural coffee beans. The drinks are also [free from sugar and calories](https://www.trendhunter.com/trends/red-bull-sugarfree-editions), while also containing plant-based BCAAs along with B vitamins and electrolytes. The latest Grenade Energy drinks are being launched online starting March 15, 2021, while in-store availability will start in April at the Motor Fuel Group and [GAP](https://www.trendhunter.com/trends/creator-community). [Tesco](https://www.trendhunter.com/trends/baker-baker-and-cadbury) will also be offering select lines starting at the end of May for even more availability. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Natural Caffeine:** Opportunity for more energy drinks to use natural caffeine sourced from sources like coffee beans to appeal to health-conscious consumers. - **Sugar-free Energy Drinks:** Opportunity for more companies to offer sugar-free energy drinks to appeal to consumers looking for healthier alternatives to traditional energy drinks. - **Plant-based Ingredients:** Opportunity for more energy drink companies to incorporate plant-based ingredients like BCAAs to cater to the growing demand for plant-based products. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to invest in the energy drink market and come up with innovative products using natural ingredients like caffeine and BCAAs. - **Retail Industry:** Opportunity for retailers to offer more varieties of energy drinks and capitalize on the growing demand for healthier and more natural alternatives. - **Fitness Industry:** Opportunity for fitness companies to collaborate with energy drink companies and come up with innovative products that cater to the needs of health-conscious consumers. ## Related on Trend Hunter - [Rich Low-Sugar Protein Shakes](https://www.trendhunter.com/trends/grenade-protein-shakes.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Triple-Shot Espresso Energy Drinks](https://www.trendhunter.com/trends/black-rifle-energy.md) - [Pre-Workout Powder Flavor Expansions](https://www.trendhunter.com/trends/preworkout-powder.md) - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Fat-Burning Energy Drinks](https://www.trendhunter.com/trends/lfg-burn.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md)