# Gawky Supermodels The Striking Irina M is Tipped as Next Top Model By Cowbag | Published 2009-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gremlin-supermodels-irinama-is-selected References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/01/15/striking-selected-irinama/) & [stormmodels](http://www.stormmodels.com/womennewfacesdetails.html?id=3343&image=42795) Irina M. is hotly tipped to be *the* [model of 2009](https://www.trendhunter.com/trends/sacred-renewal), as she has recently signed to [Storm Management](https://www.trendhunter.com/trends/storm-jacket). She is most certainly striking and has a gremlin-like feel to her features. Gremlin in a good way of course. I think she looks really beautiful in these shots and I can’t take my eyes off her. I think models of a different type such as Irina are a welcome change to the [cliche blonde-haired-blue-eyed combination](https://www.trendhunter.com/trends/asos-inspired-by) we are told to aspire to as children. Irina’s features are also girlish, like a child who has yet to grow into her face. She really does have a gremlin or Yoda-like quality about her--and it really does work on camera. Move over, Agyness Deyn. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Alternative Models:** The rise of alternative models like Irina M. presents opportunities for the fashion industry to diversify its standards of beauty and cater to a wider audience. - **Unique Facial Features:** Models with unconventional facial features, such as Irina's gremlin-like appearance, can disrupt the traditional beauty standards and open up new possibilities for creative and edgy fashion campaigns. - **Youthful Aesthetic:** The popularity of models like Irina, who have a childlike and youthful look, offers the fashion industry a chance to explore trends and styles targeting a younger demographic. ### Where This Applies - **Fashion:** The fashion industry can embrace the trend of alternative models to break away from conventional beauty standards and create more inclusive and diverse campaigns. - **Advertising:** Advertising agencies can capitalize on the uniqueness of models with unconventional facial features, like Irina, to create eye-catching and memorable campaigns that stand out from the norm. - **Beauty and Cosmetics:** The beauty and cosmetics industry can tap into the youthful aesthetic represented by models like Irina to develop products and marketing strategies that appeal to a younger consumer base. ## Related on Trend Hunter - [AI Overstock Models](https://www.trendhunter.com/trends/ovatars.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Campaign-Quality GenAI Models](https://www.trendhunter.com/trends/pixelz-digital-twins.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Supermodel-Backed AI Cards](https://www.trendhunter.com/trends/winnie-harlow-1.md) - [Mesmerizing Fashion Dolls](https://www.trendhunter.com/trends/unique-eyes.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md)