# New York Cafe Apps Gregorys Coffee is Making Its Gregular Loyalty Program Digital with Its New App By Katherine Pendrill | Published 2017-03-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gregorys-coffee References: [stuarte.co](http://stuarte.co/2016/gregorys-coffee-mobile-app-promotion-rewards/) & [gregoryscoffee](http://www.gregoryscoffee.com/gregulars) Rapidly expanding New York City coffee chain Gregorys Coffee recently debuted a new app that puts a digital twist on the company's 'Gregular' loyalty program. Instead of punch cards that can easily be lost or forgotten, customers can now use a handy app to collect their coffee shop rewards. The Gregular app is a mobile loyalty program for those who frequently visit Gregorys Coffee. The app is powered by LevelUP and allows users to collect points each time they visit a Gregorys Coffee location. After spending $50 with the app, users receive a $5 credit. Users can also collect a $2 credit for every friend they refer to the app. Additionally, the app serves as a useful tool for looking up the nearest Gregorys Coffee location, getting a sneak peak at upcoming promotions and perusing the menu. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Digital Loyalty Programs:** Businesses can create their own mobile apps to digitize loyalty programs, making it easier and more convenient for customers. - **Mobile Payment Solutions:** Developing an app that allows customers to easily make mobile payments and rewards them for doing so can revolutionize the retail industry. - **Personalized Promotions:** Using data from mobile loyalty apps, businesses can offer personalized promotions and discounts to customers and enhance customer satisfaction. ### Sectors Adopting This - **Coffee Chains:** Coffee chains and cafes can create their own loyalty programs using mobile apps to improve customer engagement and convenience. - **Retailers:** Retailers can benefit from mobile payment solutions, which can help increase the speed and convenience of transactions for customers. - **Restaurants:** Restaurants can use mobile loyalty apps to offer personalized promotions and discounts to customers and improve brand loyalty. ## Related on Trend Hunter - [Bagel Shop Loyalty Apps](https://www.trendhunter.com/trends/jeffs-bagel-run.md) - [Consolidated Rewards Apps](https://www.trendhunter.com/trends/consolidated-rewards-apps.md) - [Dumpling Restaurant Rewards](https://www.trendhunter.com/trends/brooklyn-dumpling-shop.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Digital Loyalty Companions](https://www.trendhunter.com/trends/brew-perks.md) - [Breakfast Rewards Apps](https://www.trendhunter.com/trends/effin-egg.md) - [Coffeehouse Mini Apps](https://www.trendhunter.com/trends/philz-coffee-app-clip.md) - [Mobile Convenience Apps](https://www.trendhunter.com/trends/kum-go1.md) - [Bakery-Café Loyalty Programs](https://www.trendhunter.com/trends/pb-rewards-program.md)