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# Domestic Disaster Spreads
Gregory Crewdson Shoots In-Home Floods and Gardens

By Armida Ascano | Published 2010-12-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gregory-crewdson
References: [zeutch](http://www.zeutch.com/photo/gregory-crewdson-13035)

The work of Gregory Crewdson is anything but ordinary. This [photographer's portfolio](https://www.trendhunter.com/trends/all-within-the-detour) is a perfectly peculiar collection of images that will spark some thoughts and evoke many emotions.

My personal favorite are Gregory Crewdson's [in-home natural disaster photographs](https://www.trendhunter.com/trends/light-into-darkness). The contrast of nature and artificial comfort is astounding, making a profound point that is sure to hit home like a hurricane. Check out Gregory Crewdson's work in the gallery.

**Implications** - There will always be a consumer demand for morbid and shocking imagery as it wakes them from their apathy of the mundane. Corporations looking to arrest consumer attention may consider utilizing [shocking visuals in their advertising campaigns](https://www.trendhunter.com/trends/this-is-not-a-home).

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 26% | Activity: 50% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Morbid Imagery in Advertising:** Corporations can consider utilizing shocking visuals in their advertising campaigns to grab consumer attention.
- **Contrasting Nature and Comfort:** Exploring the contrast between nature and artificial comfort can be a disruptive innovation opportunity in visual arts.
- **Nontraditional Photo Collections:** Creating peculiar collections of images that spark thoughts and evoke emotions can be a trend in visual arts.

### Who This Affects Most

- **Advertising:** Utilizing morbid imagery in advertising campaigns to capture consumer attention.
- **Visual Arts:** Exploring the contrast between nature and artificial comfort in photography and visual arts.
- **Photography:** Creating peculiar collections of images that spark thoughts and evoke emotions in photography.

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