# Assaulting Papertography The Gregoire Alexandre ‘Curious Story' Photo Shoot By Luisa Amanda Gomes | Published 2010-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gregoire-alexandre-curious-story References: [pixiome.fr](http://www.pixiome.fr/2010/03/curious-story-by-gregoire-alexandre/) & [gregoirealexandre](http://www.gregoirealexandre.com/portfolio.php) In the Gregoire Alexandre 'Curious Story' photoshoot, the photographer creates magic with [large sheets of paper](https://www.trendhunter.com/trends/museum-for-papirkunst). The theme throughout 'Curious Story' is that paper can take on many unexpected forms. The result of this photoshoot is a beautiful gallery of model interacting with life-like paper since the [origami shapes](https://www.trendhunter.com/trends/folding-landscape) embody many forms to confine or scare the model. **Implications** - The sheer unexpectedness of art like this is immediately striking to consumers, and any advertiser looking to have a similar impact on their target market would do well to take this into account when devising their future campaigns. When an ad stands out on account of its [unexpected materials or concept](https://www.trendhunter.com/trends/mwcurated), it is not easily ignored or forgotten. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Paper-based Art:** Exploring the potential of paper as a medium for art creation can lead to unique and unexpected forms of expression. - **Unconventional Advertising:** Incorporating unexpected materials or concepts in advertising can grab the attention of consumers and leave a lasting impression. - **3D Origami:** Using paper-folding techniques to create 3D origami structures can add depth and dimension to artistic creations. ### Sectors Adopting This - **Art and Design:** Exploring the use of unconventional materials in art and design can lead to unique and innovative forms of expression. - **Advertising and Marketing:** Incorporating unexpected materials or concepts in advertising can help brands stand out and create a memorable impression on consumers. - **Crafts and DIY:** The use of 3D origami structures in crafting and DIY activities can add dimension and visual interest to projects. ## Related on Trend Hunter - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [Stone Paper-Made Cameras](https://www.trendhunter.com/trends/paper-shoot.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md)