# Sausage Snack ATMs Greggs and Monzo Created a Sausage Roll-Dispensing Machine By Laura McQuarrie | Published 2024-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/greggs-and-monzo References: [marketing-beat](https://www.marketing-beat.co.uk/2024/07/19/greggs-x-monzo-sausage-rolls/) & [twitter](https://twitter.com/monzo/status/1813974839839051961?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1813974839839051961%7Ctwgr%5Eb37bb0f85be5cd3a37ed4a2d8c1b4ad2c6b2b2bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.marketing-beat.co.uk%2F2024%2F07%2F19%2Fgreggs-x-monzo-sausage-rolls%2F)  British bakery chain [Greggs and Monzo](https://www.trendhunter.com/trends/greggs-vending-machines), the award-winning mobile banking app, launched a pop-up ATMmm on Grainger Street to celebrate their new partnership. With this ongoing partnership, [Monzo Perks and Max](https://www.trendhunter.com/trends/atmmm) subscribers can claim a free weekly sausage roll, donut or hot drink from the retailer. The cash machine in Newcastle distributing sausage rolls from Greggs went live in mid-July and users didn't need their PIN to claim a free pastry treat from the ATMmm. Charming consumers with unexpected convenience and a delightfully fresh surprise, the machine not only provides a novel experience but also caters to consumer demand for on-the-go accessibility. In 2023, Greggs launched another food-themed collaboration with Primark, [Bistro Greggs](https://www.trendhunter.com/trends/bistro-greggs). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 86% | Activity: 96% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Automated Food Dispensers:** Providing consumers with quick and easy access to favorite snacks through ATMs offers a novelty that merges convenience with surprise. - **Partnership Promotions:** Collaborative marketing ventures between different industries, such as banking and food, create unique cross-promotional opportunities that enhance brand visibility. - **Subscription-based Perks:** Offering weekly rewards as part of a subscription service incentivizes loyalty and provides ongoing value to customers. ### Industries Being Reshaped - **Food Retail:** Integrating novel vending solutions in food retail can lead to increased customer engagement and spontaneous sales. - **Fintech:** Banks and financial services companies can explore new avenues for customer retention and satisfaction through strategic partnerships with popular consumer brands. - **Marketing:** Leveraging cross-industry collaborations can result in innovative marketing campaigns that capture consumer interest and drive brand differentiation. ## Related on Trend Hunter - [Sausage Roll Distribution Machines](https://www.trendhunter.com/trends/atmmm.md) - [Bakery Brand Vending Machines](https://www.trendhunter.com/trends/greggs-vending-machines.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Hybrid Retail Cafes](https://www.trendhunter.com/trends/tasty-by-greggs.md) - [Playful In-Store Cafes](https://www.trendhunter.com/trends/greggs-cafe.md) - [Quick-Serve Bakery Retail Shops](https://www.trendhunter.com/trends/bitesize-greggs.md) - [Bakery Champagne Bars](https://www.trendhunter.com/trends/greggs-champagne-bar.md) - [Saucy Sausage Roll Buckets](https://www.trendhunter.com/trends/greggs-x-kfc.md) - [Bakery Pub Pop-Ups](https://www.trendhunter.com/trends/the-golden-flake-tavern.md)