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# Nomadic Militant Attire
The Greg Lauren Spring/Summer Collection Offers Bohemian Utilitarianism

By Malika Renee Butss | Published 2015-09-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/greg-lauren
References: [wwd](http://wwd.com/fashion-news/shows-reviews/gallery/greg-lauren-rtw-spring-10229588/) & [wwd](http://wwd.com/runway/spring-ready-to-wear-2016/new-york/greg-lauren/review/)

This Greg Lauren Spring/Summer collection is the first womenwear line by the American designer. Defining women's strength and beauty, this collection is both edgy and ethereal.

The Greg Lauren Spring/Summer 2016 collection carries an obvious [military theme](https://www.trendhunter.com/trends/studio-nicholson-fw25) while also offering a bohemian aesthetic. There is deconstructed apparel such as trousers designed with broad holes in the outer thigh region as well as [distressed patchwork denim](https://www.trendhunter.com/trends/apresse-2026). Blue, olive green and black are the highlighted colors in this palette with a pop of orange, white and gold.

Juxtaposed with the [utilitarian outerwear](https://www.trendhunter.com/trends/graphpaper-yoke) and chic military look, Lauren does offer a few satin evening gowns. This goes to show that the Greg Lauren consumer isn't afraid to experiment.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 59% | Activity: 29% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Bohemian Utilitarianism:** The merging of bohemian and utilitarian styles is an opportunity for designers to create unique and versatile clothing for consumers.
- **Deconstructed Apparel:** The trend towards deconstructed clothing presents an opportunity for designers to experiment with new silhouettes and materials.
- **Military-inspired Fashion:** The popularity of military-inspired fashion allows for designers to innovate and create new interpretations of this style.

### Where This Applies

- **Fashion:** Fashion designers can utilize the bohemian utilitarianism trend to create versatile clothing that appeals to a wide range of consumers.
- **Textile Manufacturing:** Manufacturers can innovate by producing materials that allow for unique and deconstructed silhouettes in apparel design.
- **Retail:** Retailers can take advantage of the military-inspired fashion trend by stocking clothing that appeals to consumers interested in this aesthetic.

## Related on Trend Hunter

- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md)
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- [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md)
- [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)
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