# Charitable Jet-Setting Greg Krause Uses JetBlue Promotion to Raise Funds for Zambia School By Marissa Brassfield | Published 2009-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/greg-krause-jetblue References: [simpliflying](http://simpliflying.com/2009/jetblues-all-you-can-fly-offer-used-for-a-good-cause-a-human-billboard-for-students-in-zambia/) & [30daysonjetblue](http://30daysonjetblue.com/) Last month, we wrote about [JetBlue](https://www.trendhunter.com/trends/jetti-confetti-cookie)’s $600 fly-all-you-want monthly promotion, and Greg Krause is a JetBlue ticket-holder who will use his jet-setting for a charitable cause. Greg Krause plans to fly over 55,500 miles in 30 days to hit 24 different cities in an effort to [raise funds](https://www.trendhunter.com/trends/communityfocused-campaign) for a tiny elementary school his parents started for Zambia orphans. Greg Krause’s whirlwind JetBlue trip will hopefully raise enough money to buy a reliable 4x4 vehicle for the 75-student school in Macha, Zambia. Krause is documenting his trip both at 30DaysonJetBlue.com and on Twitter ([@jetblueflyer](http://twitter.com/30daysonjetblue)). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Charitable Jet-setting:** Charitable jet-setting initiatives can be leveraged by airlines to launch similar fundraising campaigns that will encourage more travelers to take up such causes. - **$600 Fly-all-you-want Monthly Promotion:** $600 fly-all-you-want monthly promotion and other similar offers can be used by airlines to improve their Corporate Social Responsibility profile. - **Social Media Advocacy:** Social media advocacy can be harnessed by Charitable organizations and non-profits to increase awareness and funding for their cause. ### Who This Affects Most - **Airlines:** Airlines can leverage their CSR profile by partnering with Charitable organizations or by launching their own charitable initiatives. - **Non-profits and Charitable Organizations:** Non-profits and Charitable organizations can utilise social media to increase awareness and funding for their cause. - **Education:** More successful CSR initiatives can be used by airlines to fund education programs in developing countries. ## Related on Trend Hunter - [Travel Company Charity Initiatives](https://www.trendhunter.com/trends/sickkids-foundations.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Employee-Led Giving Programs](https://www.trendhunter.com/trends/employee-driven-philanthropy.md) - [Student-Targeted Trip Promotions](https://www.trendhunter.com/trends/year-of-free-transportation.md) - [Kid-Friendly Aviation Programs](https://www.trendhunter.com/trends/summer-flight-school.md) - [Rewarding Travel Cookies](https://www.trendhunter.com/trends/jetti-confetti-cookie.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md)