# Snarky Greeting Cards Zeichen Press Tart Messages By lourdes sanchez bayas | Published 2008-04-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/greeting-cards-zeichen-press-tart-messages References: [zeichenpress.bigcartel](http://www.zeichenpress.bigcartel.com/faq) Zeichen Press is a design studio that makes [cards for different kinds of occasions](https://www.trendhunter.com/trends/mothers-day-card-collection) using the old, antiquated method of the printing press. Zeichen Press, which uses 100% recyclable paper, does not make cards with the usual saccharine-heavy messages however. Their retro-looking cards offer tart, [hilariously sarcastic messages](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) such as: "I hate you. I always have" and "I'm glad you're having a baby and I'm not". Hilarious! **Implications** - With the prominence of technological advancements exploding at a startling rate, many consumers are yearning for tangible, [old-fashioned methods](https://www.trendhunter.com/trends/postcards-from-peets) to enjoy their favorite products. A need for the tangible is becoming increasingly popular in modern society. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Tangible Retro Products:** There is a growing demand for tangible, old-fashioned products in a society dominated by technology. - **Humorous Greeting Cards:** Consumers are seeking greeting cards with sarcastic and humorous messages. - **Environmentally Friendly Materials:** There's a rising interest in products made from 100% recyclable materials. ### Where This Applies - **Printed Goods:** The printing industry can explore opportunities in creating tangible retro products, such as greeting cards. - **Stationery:** The stationery industry can tap into the market of humorous greeting cards and other retro-inspired products. - **Sustainable Packaging:** Companies in the packaging industry can explore the use of environmentally friendly materials for printed goods like greeting cards. ## Related on Trend Hunter - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Fued-Inspired Christmas Cards](https://www.trendhunter.com/trends/moonpig.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md)