# Mean Cards Greeting Cards Without Sugar Coating by Julianna Holowka By Marissa Brassfield | Published 2008-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/greeting-cards-sans-sugar-coating-mean-cards-by-julianna-holowka References: [juliannaholowka](http://juliannaholowka.com/) With simple line drawings and stick figures, Julianna Holowka’s Mean Cards depict the emotions you just can’t say aloud. There are some recipients for whom no candy-coated, run-of-the-mill drugstore card will do. A Mean Card cuts through the niceties and delivers the brutal truth with a smile. After all, what’s better than receiving a [card that asks simply](https://www.trendhunter.com/trends/partners-are-human), “Pregnant or Fat?” **Implications** - Greeting cards are traditionally saccharine stationery that solely expresses well wishes. [Sarcastic stationery](https://www.trendhunter.com/trends/mothers-day-card-collection) such as these Mean Cards enables consumers to express negative emotions in a succinct way. Creative professionals can take advantage of this opportunity by infusing their products with wit, sarcasm and cutting, cheeky humor. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Sarcastic Stationery:** The rise of Mean Cards and other sarcastic stationery allows consumers to express negative emotions in a succinct and humorous way. - **Wit-infused Products:** Creative professionals can seize the opportunity to infuse their products with wit, sarcasm, and cutting, cheeky humor. - **Expressive Emotions:** Mean Cards provide a platform for recipients to receive brutally honest messages that they may not be able to say aloud. ### Who This Affects Most - **Greeting Cards:** The greeting card industry can benefit from incorporating sarcastic and witty designs to cater to consumers who prefer expressing their emotions with humor. - **Stationery:** The stationery industry can explore the demand for sarcastic and humorous products, creating a niche within the market to satisfy consumers' desire for expressive stationery. - **Creative Design:** The creative design industry can tap into the trend of sarcastic and witty products, offering innovative designs that resonate with consumers seeking unconventional ways to express themselves. ## Related on Trend Hunter - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [Sporty Sympathy Cars](https://www.trendhunter.com/trends/fireball-footbawl-cards.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md)