# Bloody Chocolate Bars Greenpeace vs. Nestle in KitKat Campaign By Luisa Amanda Gomes | Published 2010-04-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-vs-nestle References: [greenmuze](http://www.greenmuze.com/nurture/urban/2429-greenpeace-kitkat-battle.html) & [greenpeace.org](http://www.greenpeace.org/international/campaigns/climate-change/kitkat) It’s Greenpeace vs. [Nestle](https://www.trendhunter.com/trends/new-kitkat-bar) in their campaign against the chocolate tycoon’s source of palm oil for their popular chocolate bar, [KitKat](https://www.trendhunter.com/trends/nestle-2). Greenpeace released an ad mocking the regulatory KitKat commercial of an office worker enjoying a KitKat bar. Instead hearing the satisfying crunch or snap of the KitKat, viewers are treated to a view of the officer worker chowing down on chocolatified orangutan finger as it spurts out bloods. Check out the ad while you can, as Nestle has already removed it from [Youtube](https://www.trendhunter.com/trends/feastables). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 67% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Palm Oil:** Disruptive innovation opportunity: developing alternative sources of palm oil that are environmentally friendly and socially responsible. - **Ethical Advertising:** Disruptive innovation opportunity: creating advertisements that promote sustainability and responsible sourcing. - **Consumer Activism:** Disruptive innovation opportunity: developing platforms or tools that empower consumers to hold companies accountable for their actions. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: creating new food products or ingredients that prioritize sustainability and ethical sourcing. - **Advertising and Marketing:** Disruptive innovation opportunity: developing new advertising strategies and campaigns that align with consumer values and generate social impact. - **Technology and Consumer Apps:** Disruptive innovation opportunity: building apps or platforms that enable consumers to easily access information about a company's environmental and social practices. ## Related on Trend Hunter - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md) - [Anti-Black Friday Chocolate Campaigns](https://www.trendhunter.com/trends/fatso-black-friday-campaign.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md)