# Roof-Top Protests Greenpeace Fights E-Waste From the Roof of Hewlett-Packard By Rachel | Published 2009-07-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-protest-hewlett-packard References: [treehugger](http://www.treehugger.com/files/2009/07/greenpeace-tresspasses-paints-on-hps-roof-to-protest-hazardous-materials-in-electronics_products.php) It seems unsafe to get on the bad side of Greenpeace, and Hewlett-Packard learned that recently when Greenpeace members climbed (illegally) on top of the Hewlett-Packard building and wrote “Hazardous Products” using non-toxic children's finger paint. The roof-top protest by Greenpeace against Hewlett-Packard spanned the length of 2 basketball courts and certainly made a statement. Like I said, best to stay on their good side. **Implications** - With more international issues on the news growing every day, citizens are learning to voice their opinions. Products that advocate free speech appeal to an audience that wants to be heard. Companies could hone in on this aspect of giving power back to society when attempting to attract more customers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Citizen Activism:** Opportunities for companies to develop products or services that empower individuals to voice their opinions and advocate for social change. - **Green Consumerism:** Potential for businesses to meet the rising demand for eco-friendly and sustainable products, as consumers become more conscious of the environmental impact of their purchases. - **Corporate Accountability:** Growing pressure for companies to take responsibility for their actions and prioritize ethical practices, prompting opportunities for businesses to offer transparency and accountability solutions. ### Who This Affects Most - **Consumer Electronics:** Disruptions in this industry could involve the development of electronics with built-in features that promote free speech and social activism. - **Environmental Sustainability:** Innovations in this industry might center around the manufacturing of products that are less hazardous, more recyclable, or have a reduced carbon footprint. - **Corporate Governance:** This industry could see disruptive innovations like systems or platforms that enable companies to track and report on their environmental and social impact in a transparent manner. ## Related on Trend Hunter - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md) - [Eco-Friendly Laptops](https://www.trendhunter.com/trends/14-inch-eco-edition.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Street Artist Digitalized Exhibitions](https://www.trendhunter.com/trends/shepard-fairey-1.md)