# Eco Protest Through Spoofs Greenpeace Kleercut Kleenex Parody By Bianca | Published 2008-03-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-kleercut-kleenex References: [latimesblogs.latimes](http://latimesblogs.latimes.com/emeraldcity/2008/03/kleercut-campai.html) [Greenpeace](https://www.trendhunter.com/trends/arctic-portal) is getting more exposure than ever now that millions of people have developed a deeper emotional investment in conserving the environment. They've been rolling out advertising campaigns that are getting picked up left and right by advocates. Their latest campaign series involves a spoof of [Kleenex's](https://www.trendhunter.com/trends/kleenex-brand) "let it out" ads, which they've dubbed "Kleercut: Wiping Away Ancient Forests.". Their hope is to shed light on the fact that Kimberly Clark, the makers of the Kleenex brand, cuts down millions of ancient trees in Canada's boreal forest in order to produce their tissues. Another part of their Kleenex rebellion was [sneaking environmental messages inside Kleenex boxes](http://www.washingtonpost.com/wp-dyn/content/article/2008/02/15/AR2008021503198.html) in a New York drugstore. "Wiping away ancient forests," Greenpeace wrote inside. "Here's a little secret that Kimberly-Clark, the largest tissue maker in the world and parent company of Kleenex, does not want you to know." This is the second time [Green Peace](https://www.trendhunter.com/trends/plant-based-billboard) has spoken out against Kleenex. "About a year ago, Greenpeace activists infiltrated one Kleenex shoot for its “Let it Out” ad campaign," according to the LA Times. "Kleenex reps enticed passers by to plop onto a blue couch and let out their sorrows — with a $200 award for crying in an ad-worthy way — on a Kleenex. Greenpeace members pretended to be would-be cryers, thus crashing the couch -- and making a YouTube video of the debacle." The video is seen above. Here's another Green Peace protest that turned into a live public art project, resulting in a lot of press: ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 20% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Environmental Activism:** Disruptive innovation opportunity: Develop innovative advertising campaigns that raise awareness and promote action for environmental causes. - **Creative Protest:** Disruptive innovation opportunity: Explore unconventional and attention-grabbing methods for protest to generate exposure and engage the public. - **Sustainable Sourcing:** Disruptive innovation opportunity: Find alternatives to environmentally harmful practices, such as sourcing materials from sustainable and renewable sources. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Create new advertising strategies that leverage emotional investment and advocate for social and environmental causes. - **Art and Entertainment:** Disruptive innovation opportunity: Combine art and public activism to create immersive experiences that capture attention and spark conversation. - **Consumer Goods:** Disruptive innovation opportunity: Develop sustainable sourcing practices that align with consumers' increasing demand for environmentally friendly products. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Trademark Protection Campaigns](https://www.trendhunter.com/trends/kleenex-brand.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Brand-Supported Advocacy Campaigns](https://www.trendhunter.com/trends/grassy-narrows.md)