# Blow Up Icebergs Greenpeace Brings Frozen Peaks to Paris to Enact Change By Rachel | Published 2009-07-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-iceberg-paris References: [newser](http://www.newser.com/article/d999kcf01/greenpeace-iceberg-warns-g-8-of-global-warming.html) & [greenpeace.org](http://www.greenpeace.org) Greenpeace is known for their wild [environmental activism](https://www.trendhunter.com/trends/snowflake-exhibition), and have certainly turned heads in Paris with the installation of an [inflatable iceberg](https://www.trendhunter.com/trends/forest-dancer). The Greenpeace iceberg was placed in the Seine river, with a banner that read ‘G8 CLIMATE LEADERSHIP NOW.’ The display was placed there a day before world leaders met in Italy, and the group hoped it would lead to discussions about how to stop [global warming](https://www.trendhunter.com/trends/remembering-the-future). Take a look at the Seine river iceberg by Greenpeace- whether or not it prompts talks with world leaders is still to be seen, but it definitely got pedestrians in Paris talking. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 10% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Environmental Activism Art:** Creating art installations to engage the public with environmental activism causes. - **Inflatable Installations:** Using inflatable installations as a disruptive approach to create environmental awareness. - **Public Awareness Initiatives:** Developing creative public awareness initiatives to bring attention to environmental issues. ### Where This Applies - **Advertising:** Advertising industry can help design and produce creative and disruptive projects to promote environmental activism. - **Art:** Art industry can make creative objects and installations to bring awareness to environmental issues and inspire people. - **Environmental Activism:** Environmental activism groups can use creative and eye-catching projects to spread awareness and engage the public to take action. ## Related on Trend Hunter - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Floating Cultural Plazas](https://www.trendhunter.com/trends/aquapraca.md) - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md) - [Colorfully Inflatable Art Installations](https://www.trendhunter.com/trends/blowup-art-the-hague.md) - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Artfully Made Floating Plazas](https://www.trendhunter.com/trends/aquapraa.md) - [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Artful Activism Shows](https://www.trendhunter.com/trends/snowflake-exhibition.md)