# Illuminated Aquatic Exhibits The Greenpeace Expo by De Organisatie Promotes Marine Reserves By Jana Pijak | Published 2012-07-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-expo-by-de-organisatie References: [frameweb](http://www.frameweb.com/news/greenpeace-expo-by-de-organisatie) & [greenpeace.org](http://www.greenpeace.org/international/en/) The Greenpeace Expo by De Organisatie is a [lighting installation](https://www.trendhunter.com/trends/spencer-finch) at the [Rotterdam Zoo Oceanium](https://www.trendhunter.com/trends/rotterdam-rocks). Shining a light on marine life reserves and their benefits, this [aquatic exhibit](https://www.trendhunter.com/trends/lmn-architect) aims to educate while allowing its visitors to experience sensory space. Creating an abstract aquatic world, designer Kimmo de Reuver creates an illuminated structure that changes from blue to red. While the blue exhibit represents life with marine reserves, its crimson counterpart represents a world without them. This environmentally centered concept allows its visitors to understand the benefit of the reserves and the potential risks involved if they did not exist. Through the transformation of space, the Greenpeace Expo by De Organisatie explores the evolution of aquatic life forms and their need to be protected in the ever-changing world. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Interactive Lighting Installations:** Opportunities exist to create immersive and educational experiences through interactive lighting installations. - **Environmental Education Exhibits:** Disruptive innovation opportunities can be found in developing exhibits that raise awareness about environmental issues and promote conservation. - **Visual Representation of Impact:** There is potential for creating impactful exhibits that visually demonstrate the positive and negative effects of certain actions or initiatives. ### Who This Affects Most - **Tourism and Attractions:** The tourism and attractions industry can explore innovative ways to engage visitors and encourage environmental awareness through unique lighting installations. - **Conservation Organizations:** Conservation organizations have an opportunity to utilize visual representations and experiential exhibits to educate the public about environmental issues and promote their initiatives. - **Event and Exhibition Industry:** The event and exhibition industry can incorporate interactive lighting installations and environmental education exhibits to enhance visitor experiences and communicate key messages. ## Related on Trend Hunter - [Interactive Marine Ecosystem Sculptures](https://www.trendhunter.com/trends/marine-ecosystem-sculptures.md) - [Glowing Sphere Art Pavilions](https://www.trendhunter.com/trends/netherlands-pavilion.md) - [Dynamic Interactive Lighting Installations](https://www.trendhunter.com/trends/zava.md) - [Immersive Dome Exhibit](https://www.trendhunter.com/trends/lumisphere-experience.md) - [Interactive Jellyfish Exhibits](https://www.trendhunter.com/trends/jewels-of-the-sea.md) - [Floating Marine Park Platforms](https://www.trendhunter.com/trends/smrket.md) - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Orb Lighting Installations](https://www.trendhunter.com/trends/mangrove-island.md) - [Interactive Light Experience](https://www.trendhunter.com/trends/every-wall-is-a-door.md)