# Devastated Wildlife Ads This Greenpeace Campaign Shows the Impact of Industry on Natural Wildlife By David Ingram | Published 2015-09-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-campaign References: [designtaxi](http://designtaxi.com/news/380121/Striking-Greenpeace-Ads-Show-How-Climate-Change-Devastates-Wildlife/) & [adeevee](http://www.adeevee.com/2015/09/greenpeace-inconvenient-truth-print/) This Greenpeace campaign features striking ads that highlight the devastating impact that climate change and the industrial industry can have on local wildlife. Created by Chinese ad agency [Publicis Shanghai](https://www.trendhunter.com/trends/ad-that-saves-energy), this Greenpeace campaign is made to almost resemble a vidid 3D diorama model. Each model features miniature factories emitting smoke in both a cold arctic and pristine mountain backdrop. The most impactful element of this [unique ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) however are the [depictions of animals](https://www.trendhunter.com/trends/food-lion1) made to be larger than life. Both a grizzly bear and a walrus with its cub are impaled with pipes drilling into the ground for natural resources. Screaming out in pain, the bloody image instantly leaves a lasting impression on the viewer and hopefully accomplishes the goal of making people think a little closer about society's impact upon natural wildlife. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Climate Change Awareness:** Opportunity for businesses to develop innovative solutions and products that combat climate change and reduce the impact on wildlife. - **Environmental Responsibility:** Opportunity for industries to adopt sustainable practices and reduce their negative impact on natural wildlife. - **Impactful Advertising:** Opportunity for businesses to create powerful and emotionally-driven ad campaigns that raise awareness about the impact of industry on wildlife. ### Industries Being Reshaped - **Renewable Energy:** Opportunity for the renewable energy industry to provide clean and sustainable alternatives to fossil fuels, minimizing the harm caused to wildlife. - **Conservation and Wildlife Protection:** Opportunity for the conservation and wildlife protection industry to collaborate with businesses and develop strategies to preserve and safeguard threatened species. - **Creative Advertising and Marketing:** Opportunity for the advertising and marketing industry to push boundaries and develop visually impactful campaigns that draw attention to the impact of industry on wildlife. ## Related on Trend Hunter - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Wildlife Protecting Soap Brands](https://www.trendhunter.com/trends/dawn.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md)