# Attacking Machinery Ads The Greenpeace Become David Campaign Illustrates One Man's Fight By Meghan Young | Published 2012-02-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-become-david-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/greenpeace-become-david/) & [draftfcb](http://www.draftfcb.com/) Fighting big machines and bigger corporations can often make people feel like they are in a David and Goliath-inspired story; the Greenpeace Become David campaign shows people that that may not be a bad thing at all. By becoming David, an individual not only makes an important stand against these [polluting giants](https://www.trendhunter.com/trends/patagonia-films), but also makes a difference. Conceived and executed by Draftfcb/[Lowe Group](https://www.trendhunter.com/trends/power-plus-lawn-mower), an [ad agency](https://www.trendhunter.com/trends/legitimate-you) based in Switzerland, the Greenpeace Become David campaign is beautifully illustrated to show one man's fight against a bigger opponent. Armed only with a slingshot, this single man makes more than a dent on his enemy's metal surface. Illustrated by Anatolij Pickmann, the Greenpeace Become David campaign was art directed by Christoff Strukamp, Cinthia Stettler, Denise Frech and Cristian. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Activism:** The Greenpeace Become David campaign highlights the growing trend of individuals taking a stand against polluting corporations. - **Visual Storytelling:** The beautifully illustrated Greenpeace Become David campaign demonstrates the power of visual storytelling to engage audiences in social and environmental issues. - **Empowerment Through Symbolism:** By portraying an individual armed with a slingshot fighting against a bigger opponent, the Greenpeace Become David campaign empowers individuals to believe in their ability to make a difference. ### Who This Affects Most - **Advertising and Marketing:** The Greenpeace Become David campaign showcases how creative agencies can use impactful visuals to raise awareness for social and environmental causes. - **Environmental Activism:** The campaign exemplifies innovative approaches to drawing attention to environmental issues and encouraging individuals to take action. - **Art and Design:** The artwork and illustration in the Greenpeace Become David campaign illustrate the potential for artists and designers to contribute to social and environmental movements. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Unconventional Changemakers Campaigns](https://www.trendhunter.com/trends/daring-moves.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)