# Deforestation Comparison Ads The Greenpeace Australia Ad Spurs Many Flames By Tiana Reid | Published 2010-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-australia-ad References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/greenpeace-ad-harshes-our-world-cup-buzz.html) & [greenpeace.org](http://www.greenpeace.org/australia/) The world is abuzz with [World Cup madness](https://www.trendhunter.com/trends/fifa-club-world-cup), but some of the broadcasters aren't as optimistic as others. The [Greenpeace Australia](https://www.trendhunter.com/trends/arctic-portal) ad shows the dark side of soccer (or 'football') by comparing the amount of [trees cut down](https://www.trendhunter.com/trends/match-masters) to the field on which our national teams are currently playing. At the end, the Greenpeace Australia ad reads, "Every two seconds an area of forest the size of a football pitch is being cut down." Definitely something to think about. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Comparative Messaging:** Opportunity for brands to use comparative messaging to raise awareness about important issues. - **Environmental Consciousness:** Growing trend of consumers demanding more environmentally conscious practices and products. - **Visual Impact Marketing:** Increasing use of visually impactful advertisements to capture attention and convey powerful messages. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create impactful and thought-provoking campaigns that highlight important issues. - **Sustainability:** Need for sustainability-focused companies to promote their eco-friendly practices and products to meet consumer demand. - **Media and Entertainment:** Growing importance of incorporating environmental messages in media content to raise awareness and spark conversations. ## Related on Trend Hunter - [Coffee-Themed Soccer Games](https://www.trendhunter.com/trends/lavazza-arena.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Vegan Football Kits](https://www.trendhunter.com/trends/vegan-football-kit.md) - [Football Team Laundry Products](https://www.trendhunter.com/trends/laundry-stain-remover.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md)