# Pinata Activism Ads The Greenpeace 30th Anniversary Campaign is Creatively Celebratory By Meghan Young | Published 2014-05-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greenpeace-30th-anniversary References: [adeevee](http://www.adeevee.com/2014/05/greenpeace-pinata-print/) & [kitchen.es](http://www.kitchen.es) The [Greenpeace](https://www.trendhunter.com/trends/arctic-portal) 30th Anniversary ad campaign is in a celebratory mood and for good reason. It marks "30 years of activism," which is creatively and cleverly depicted through a series of pinatas, one of the most [common party games](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad) ever. From fishing boats to nuclear plants and oil rigs, these pinatas encourage people to destroy them for fun favors. Of course, that would include a healthier life as well as candy. Conceived and executed by Kitchen, an [ad agency based in Madrid, Spain](https://www.trendhunter.com/trends/dont-be-a-gringo), the Greenpeace 30th Anniversary ad campaign was art directed by Yeray de Taburiente Cerpa with creative direction by Rafa Fortis, Rafa Gil, Jose Carnero and Iñaki Bendito. The images were retouched by Benjamín García. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Activism Pinata Campaigns:** Disruptive innovation opportunity: Create pinata-themed ad campaigns to raise awareness and engage audiences in activism. - **Creative Celebration Marketing:** Disruptive innovation opportunity: Use creative and celebratory approaches in marketing campaigns to capture attention and convey messages. - **Playful Subversion Advertising:** Disruptive innovation opportunity: Explore the use of playful and subversive elements in advertising to challenge norms and spark conversations. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity: Integrate interactive elements like pinatas into advertising and marketing strategies to enhance audience engagement. - **Activism and Nonprofits:** Disruptive innovation opportunity: Utilize unconventional and visually striking tactics, such as pinata-based activism, to attract attention and mobilize supporters. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Incorporate pinatas and interactive activities into events to create memorable and engaging experiences for attendees. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)