# Sustainable Food Leaders 7 Leaders of the Eco Food Drive By Going Like Sixty | Published 2008-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greening-up-food-seven-execs-leading-eco-food-drive References: [fastcompany](http://www.fastcompany.com/article/food-industry-cleans-its-act?page=0,0) [Fast Company](https://www.trendhunter.com/trends/flagship-pioneering) features seven food company executives that are leading their company into making the food chain greener, cleaner, and healthier. Surprisingly, Coca-Cola considers themselves in the "hydration business." That's surprising because Coca-Cola uses 290 billion liters of water to make its products. Currently, 84% of the water is treated and returned to the environment. **Jeff Seabright**, the exec in charge, says they will be 100% by 2010. Other excerpts from Fast Company: **Fedel Bauccio, Bon Appetit Management**: "I like a great hamburger as much as anyone...but...livestock operations produce 18% of all worldwide greenhouse-gas emissions. We will cut our beef consumption by 23%." **Margaret Wittenberg, [Whole Foods](https://www.trendhunter.com/trends/wild-planet-foods) Market**: "We invited animal welfare groups and scientists to join us at the table." **Henry and Lisa Lovejoy, Ecofish**: "Our number one mission...was to make sure the fish we sold were sustainably produced..." **Eduardo Sanchez, [Blue Cross](https://www.trendhunter.com/trends/blue-ocean-closures-paperplug) Texas**: "At Blue Cross we have to keep members healthy" **Natalie Reitman-White, Organically Grown**: "Low hanging fruit...switching to biodiesel for our fleet." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Food Chain:** Disruptive innovation opportunity: Developing technology and practices to create a more sustainable and environmentally friendly food production and distribution system. - **Animal Welfare and Sustainability:** Disruptive innovation opportunity: Finding ways to improve animal welfare and reduce greenhouse gas emissions in livestock operations, while maintaining profitability in the food industry. - **Healthcare-driven Food Initiatives:** Disruptive innovation opportunity: Collaborating between healthcare and food industries to promote healthier eating habits and improve overall well-being of consumers. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Developing eco-friendly practices and products that align with the growing consumer demand for sustainable and healthier food options. - **Healthcare:** Disruptive innovation opportunity: Integrating food and healthcare industries to create initiatives that focus on preventive healthcare through improved nutrition and diet. - **Environmental Technology:** Disruptive innovation opportunity: Creating innovative solutions and technologies to reduce the environmental impact of food production and distribution, such as sustainable packaging and waste reduction. ## Related on Trend Hunter - [Sustainable Cooking Oil Initiatives](https://www.trendhunter.com/trends/clean-oil-crew.md) - [Eco-Friendly Chicken Products](https://www.trendhunter.com/trends/carbon-reduced-chicken.md) - [Carbon-Neutral Food Companies](https://www.trendhunter.com/trends/bobos.md) - [Revised QSR Packaging Policies](https://www.trendhunter.com/trends/yum-brands.md) - [Ocean-Friendly Seafood Meals](https://www.trendhunter.com/trends/green-chef.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Sustainable Fruit Cups](https://www.trendhunter.com/trends/upcycledcertified.md) - [Branded Health Coalitions](https://www.trendhunter.com/trends/alliance-to-control-excessive-sugar.md) - [Accessible Healthy Food Initiatives](https://www.trendhunter.com/trends/healthy-food-initiative.md)