# Investor-Backed Produce Plant Developments Swedish Greenfood Group is Building a New Food Plant By Elena Rahman | Published 2021-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/greenfood-group References: [just-food](https://www.just-food.com/news/fresh-produce-supplier-greenfood-group-to-build-new-plant-in-sweden_id145658.aspx?utm_source=news-feed&utm_medium=rss-feed&utm_campaign=rss-feed) & [greenfood.se](https://www.greenfood.se/en) Greenfood Group in Sweden is building a new production facility and logistics center to manufacture its [fresh fruit and vegetables](https://www.trendhunter.com/trends/grubmarket), sandwiches, and wraps to support its European growth. The plant will be based in Helsingborg and will boast 44,000 square meters of space. The town is the Nordic region's largest port for fruit and vegetables and supplies 90% of Swedish consumption. Greenfood aims to be one of Europe's largest centers for sustainable and healthy food innovation, production, and distribution. Set to complete by 2023, Greenfood's state-of-the-art and environmentally efficient food center will house a range of salads and other [vegan products](https://www.trendhunter.com/trends/gosh-and-urban-eat) through brands like daily [Greens](https://www.trendhunter.com/trends/bristol-farms) and SallaCarte. These partnerships provide produce to convenience stores and the HoReCa channel. Image Credit: Greenfood ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Investor-backed Produce Plants:** Opportunities for innovative, sustainable food production through large-scale facilities and logistics centers. - **Healthy and Sustainable Food Innovation:** Opportunities to develop innovative, plant-based products for the convenience and hospitality industries. - **Environmental Efficiency and Innovation:** Opportunities for green, efficient buildings and manufacturing processes leveraging renewable energy. ### Industries Being Reshaped - **Food Production and Distribution:** Opportunities for companies to invest in sustainable, large-scale food production facilities and logistics centers. - **Plant-based and Vegan Products:** Opportunities for companies to develop and market innovative, healthy plant-based products for the convenience and hospitality industries. - **Renewable Energy and Green Construction:** Opportunities for companies specializing in sustainable and green building practices to take advantage of large-scale food production facility construction. ## Related on Trend Hunter - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Advanced Food Manufacturing Plants](https://www.trendhunter.com/trends/food-manufacturing-plant.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Vegan-Friendly Seafood Products](https://www.trendhunter.com/trends/vegan-seafood-options.md) - [Expansive Local Vertical Gardens](https://www.trendhunter.com/trends/onefarm-vertical-farm.md) - [Packaged Microgreens Expansions](https://www.trendhunter.com/trends/packaged-microgreens.md) - [Enclosed Vertical Farms](https://www.trendhunter.com/trends/eco-1.md) - [Alternative Meat Facilities](https://www.trendhunter.com/trends/believer-meat.md)