# Eco-Conscious Coffee Accessories Starbucks Japan Launched its 'Greener Series' Collection By Josh Thompson-Persaud | Published 2021-05-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/greener-series References: [hypebeast](https://hypebeast.com/2021/4/starbucks-japan-greener-series-release) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2021-4007.php) [Starbucks Japan](https://www.trendhunter.com/trends/custom-stainless-steel-bottle) launched its 'Greener Series' sustainability initiative, which included the commercial release of three [sustainable coffee accessories](https://www.trendhunter.com/trends/reborn-coffee): the Recycled Polyester Sleeve, Starbucks Upcycled Cotton Shopper Bag, and Reusable Straw & Silicone Case. These three items aim to promote eco-conscious coffee consumption by offering reusable alternatives to typically disposable coffee accessories. Built to protect the hands from burns, the hand-washable Recycled Polyester Sleeve is made from recycled PET bottles and can be used on both paper and reusable cups. The Shopper Bag, made with upcycled denim among other recycled fabrics, is designed to provide a sustainable and sturdy alternative to the signature Starbucks paper bag. Topping off the 'Greener Series' collection, the Reusable Straw & Silicone Case offers a wide silicon straw along with a snug case and cleaning brushes for an all-inclusive sustainable substitute for [paper and plastic straws](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier). As consumers begin to favor sustainable brands, the 'Greener Series' offers Starbucks Japan a headstart in green technology. Image Credit: Hypebeast / Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Coffee Accessories:** Starbucks Japan launched its 'Greener Series' collection, an initiative that includes sustainable coffee accessories such as recycled polyester sleeve, upcycled cotton shopper bag and reusable straw and silicone case offering reusable alternatives to typically disposable coffee accessories. - **Eco-friendly Initiatives:** The 'Greener Series' sustainability initiative offers a potential disruptive innovation opportunity for eco-friendly initiatives in the food and beverage industry. - **Recycled Materials:** The use of recycled materials in the 'Greener Series' collection highlights the potential for disruptive innovation opportunities in the manufacturing industry. ### Sectors Adopting This - **Food and Beverage:** The sustainable coffee accessories and eco-friendly initiative in Starbucks Japan's 'Greener Series' offer innovative opportunities for sustainable practices in the food and beverage industry. - **Retail:** The use of recycled materials and eco-friendly initiatives in Starbucks Japan's 'Greener Series' provide a potential roadmap for sustainable practices in the retail industry. - **Manufacturing:** By using recycled materials in its 'Greener Series' collection, Starbucks Japan is providing inspiration to the manufacturing industry in terms of sustainable sourcing and materials. ## Related on Trend Hunter - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md)