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# Greenchitecture
Ann Demeulemeester Store is Literally Green

By jelalyn | Published 2008-01-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/greenchitecture-ann-demeulemeester-korea
References: [coolboom.net](http://coolboom.net/en/2008/01/02/ann-demeulemeester-shop-by-mass-studies/) & [anndemeulemeester.be](http://www.anndemeulemeester.be/)

Fashion designer [Ann Demeulemeester](http://www.anndemeulemeester.be)is following the green trend in a big way as demonstrated by the construction of her new retail shop in Seoul, Korea. Designed by Mass Studies, the Belgian designer's shop is covered with greenery; herbaceous perennials cover the the outside walls as well as some parts of the interior.

Aside from incorporating the eco trend in its architecture, the [nature-inspired shop](https://www.trendhunter.com/trends/loewe-branch) has also injected the [fashion-and-food fusion trend](https://www.trendhunter.com/trends/gold-house) in its design. The four-storey building houses a shop, a multi-store, and a restaurant.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 86% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Green Buildings:** The demand for sustainable architecture is on the rise, creating new opportunities for architects and builders to develop eco-friendly designs.
- **Fashion & Food Fusion:** The trend of incorporating food into fashion designs is growing, providing opportunities for designers to experiment with unique and unexpected materials.
- **Vertical Gardens:** Vertical gardens are becoming more popular and offer a solution for people living in urban areas to have access to green spaces, creating opportunities for landscape architects and designers.

### Industries Being Reshaped

- **Architecture and Construction:** The use of green architecture in retail spaces demonstrates a trend towards more sustainable building practices and offers opportunities to architects and contractors to specialize in eco-friendly designs and materials.
- **Fashion and Apparel:** The fusion of fashion and food is an emerging trend, presenting opportunities for designers to create unique and innovative garments using unexpected materials inspired by culinary creations.
- **Restaurant and Hospitality:** Combining food and fashion in retail spaces is a growing trend, opening up opportunities for restaurants and cafes to incorporate fashion and design elements into their business models.

## Related on Trend Hunter

- [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md)
- [Draped Plant-Design Shopping Centers](https://www.trendhunter.com/trends/calwer-passage.md)
- [Energetic Green Retail Makeovers](https://www.trendhunter.com/trends/longchamp-store.md)
- [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md)
- [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md)
- [Sustainable Visitor Pavilions](https://www.trendhunter.com/trends/green-arc.md)
- [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md)
- [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md)
- [Plant-Filled Latticed Buildings](https://www.trendhunter.com/trends/touching-eden-house.md)
