# Tidal Wave Packaging Green Tea Hawaii Branding Looks Cool and Refreshing By Summer Luu | Published 2011-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-tea-hawaii References: [thedieline](http://www.thedieline.com/blog/2011/3/9/greenteahawaii.html) & [pixologydesigns](http://www.pixologydesigns.com/) The [Green Tea Hawaii](https://www.trendhunter.com/trends/green-tonic) and [Green Tea Daily](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria) beverage line needed a way to brand themselves separately, but show that the two products have a strong relationship. So Pixology Designs came out with [stunning illustrative packaging](https://www.trendhunter.com/trends/onetotea) that is vibrant in its colors and graphics. Green Tea Hawaii was designed for the Hawaiian market as it dons a mega tidal wave that looks cool and refreshing. Green Tea Daily was designed for the West Coast market and it displays a bright, shining sun across a valley. It looks energetic and joyful, a beverage I would like to drink to start off my day. Both images for Green Tea Hawaii and Green Tea Daily represent its market and does a good job at doing so. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Illustrative Packaging:** Opportunity for packaging companies to invest in creative and visually appealing designs that capture the essence of a product and its targeted market. - **Localization of Branding:** Opportunity for businesses to create packaging designs that cater to specific markets and locations in order to increase brand recognition and appeal. - **Eco-friendly Packaging:** Opportunity for packaging companies to implement sustainable materials and eco-friendly designs that align with consumer demands for environmentally responsible products. ### Sectors Adopting This - **Packaging:** Packaging companies can invest in innovative designs that will appeal to different markets and meet the increasing demand for eco-friendly and sustainable materials. - **Beverage:** Beverage businesses can create localized branding and packaging for their products to effectively target specific markets and increase brand recognition. - **Design:** Design firms can specialize in creating packaging and branding designs that are visually appealing, creative, and effective in representing a product's identity and targeted market. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Updated Ice Tea Packaging](https://www.trendhunter.com/trends/push-beverages.md) - [Green Tea-Infused Canned Vodkas](https://www.trendhunter.com/trends/green-tea-vodka.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Eco-Friendly Tea Packages](https://www.trendhunter.com/trends/chatu-tea.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md)