# Bottled Tea Beverages Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha By Laura McQuarrie | Published 2015-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-tea-drinks References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/vivid-drinks-unsweetened-tea-drink.html) & [vividdrinks](http://vividdrinks.com/) While the benefits of consuming hot green tea drinks are numerous, Vivid Drinks offers an easier format to take on the go. The beverages are made with a base of [premium matcha green tea](https://www.trendhunter.com/trends/matcha-collection), in unusual flavors like Grape & Elderflower, Pear & Rhubarb, as well as Lime, Ginger & Honey. Appealing to purists who like zero sugar, Vivid Drinks also offers a 100% unsweetened version as well. Aside from the convenience of the packaging, some of the benefits of consuming the drinks include high amounts of [vitamins, minerals, antioxidants](https://www.trendhunter.com/trends/huel-daily-greens) and ingredients to boost focus, mental clarity, [energy levels and the metabolism](https://www.trendhunter.com/trends/rehab-monster-green-tea). Some long term health benefits that are also noted by Vivid Drinks include the ability to protect against heart disease, cancer and Alzheimer's. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Matcha Green Tea:** More bottled drinks and new food products can be created using the premium matcha green tea as the main ingredient. - **Healthy Energy Drinks:** Consumers are looking for alternative energy drinks with less sugar and more nutritional value, creating an opportunity for new product development. - **Convenient Health Products:** As consumers prioritize health and wellness, there is a growing demand for convenient, ready-to-drink products that offer to improve mental clarity, energy levels, and metabolism. ### Who This Affects Most - **Beverage Industry:** Bottled tea and energy drink manufacturers can expand their product line by using premium matcha green tea as a key ingredient or by offering unsweetened options. - **Food Industry:** New food products can be developed that feature matcha green tea as a prominent ingredient, such as desserts, snacks, and even savory dishes. - **Health and Wellness Industry:** Companies in the health and wellness industry can capitalize on the demand for convenient products that offer health benefits, by creating ready-to-drink options such as teas and energy drinks. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Canned Green Teas](https://www.trendhunter.com/trends/lightly-sweetened-green-tea.md) - [Vitamin-Rich Iced Teas](https://www.trendhunter.com/trends/venice-beach-beverage.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Cafe-Inspired Matcha Juices](https://www.trendhunter.com/trends/harry-bromptons-iced-tea.md) - [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md)