# Organic Matcha Beverages The MetaMatcha Green Tea Drinks Provides Mental Clarity and Revival By M | Published 2015-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-tea-drink References: [trndmonitor](http://trndmonitor.com/company-spotlight-metamatcha-premium-green-tea/) & [metamatcha](http://www.metamatcha.com/) If you're looking for a beverage that is as good for your body as it is for your mind, the MetaMatcha green tea drinks might be the ideal products for you. These [organic green tea drinks](https://www.trendhunter.com/trends/matcha-latte-with-probiotics) boast all natural well-being and a centred state of being through the [calming properties of green tea](https://www.trendhunter.com/trends/swadesi-caf). The MetaMatcha beverages are branded with a zen mantra. According to the brand's company's, the brand's "mission is to provide a beverage that unlocks the energy within, elevating us above the mundane to a state of mental clarity and self discovery." Each drink contains natural caffeine that is an ideal substitute for energy drinks or coffee. The all-natural blend offers consumers the same great taste of traditionally prepared matcha that can be enjoyed conveniently straight from the bottle without any prep. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Energy Alternatives:** Opportunity to develop innovative and healthy alternatives to energy drinks and coffee. - **Centred State of Being:** Potential to create products that promote mental clarity and self-discovery. - **Convenient Matcha Consumption:** Opportunity to offer matcha products that are ready-to-drink and require no preparation. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore new ways to create natural, energy-boosting drinks. - **Wellness Industry:** The wellness industry can innovate in providing products that help consumers achieve mental clarity and well-being. - **Convenience Store Industry:** Convenience stores can cater to the demand for ready-to-drink matcha products that can be consumed on-the-go. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md)