# Deceptive Green Screen Stunts The ‘The Green Screen Prank’ Tricks Actors into Acting M By Alexander Lam | Published 2013-06-14 | Updated 2013-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/green-screen-prank References: [adsoftheworld](http://adsoftheworld.com/media/tv/true_fruits_smoothies_the_green_screen_prank_centaur) A campaign for True Fruits Smoothies called ‘The [Green Screen Prank](https://www.trendhunter.com/trends/plant-based-billboard)’ advertises the all natural drink by tricking actors. The commercial shows actors acting as if they think that they’re filming a CGI-based commercial. However, instead of actually overlaying them with computer graphics, the commercials show the clueless thespians in their unedited form. The ad ends with the tagline “100% fruity, 0% artificial.” The raw footage combined with the director’s great commentary makes this campaign extremely hilarious. Actors are seen acting as if they think they are centaurs, mermaids and surfing raspberries. While the actors pretend that they are mythical creatures, the director gives live instructions that are excessively descriptive and fruity. The Green Screen Prank was developed by ad agency [BBDO](https://www.trendhunter.com/trends/windfree). True Fruit Smoothies commissioned the ad agency to target the German market. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 28% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Authentic Advertisements:** There is an opportunity for companies to create humorous and authentic advertisements that showcase their products in a more natural way. - **Virtual Reality Marketing:** Businesses could experiment with virtual reality marketing campaigns that blur the lines between CGI and reality. - **Humorous Product Placements:** There is an opportunity for businesses to use humor as a way to promote their products in a visually compelling way. ### Where This Applies - **Advertising:** The advertising industry could benefit from creating more authentic and humorous campaigns that showcase the product in a natural way. - **Food and Beverage:** The food and beverage industry could experiment with humorous and authentic campaigns that showcase their products while making customers laugh. - **Film and Television Production:** The film and tv production industry could experiment with incorporating innovative and humorous approaches when creating advertising campaigns. ## Related on Trend Hunter - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Halloween Juice Prank Editions](https://www.trendhunter.com/trends/sun-trick-treat-pouches.md) - [Revived 90s Commercials](https://www.trendhunter.com/trends/fruithead.md)