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# Green Power Utility Company
Ontario Company Offers Alternative Power

By Bamboo Magazine | Published 2007-04-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/green-power-ontario-residents-speak-with-their-wallets-and-support-alternat
References: [bullfrogpower](http://www.bullfrogpower.com)

You too can join the likes of Gord Downie (The Tragically Hip,) Steven Page (Barenaked Ladies,) and Margaret Atwood and purchase your electricity from Bullfrog Power, Ontario's first 100% [green electricity retailer](https://www.trendhunter.com/trends/meaningful-planet). Bullfrog sources its electricity from facilities that meet government standards for renewable, low impact electricity, including [wind and clean hydro](https://www.trendhunter.com/trends/hydrokinetic-river-power). Your power supply is drawn from the existing infrastructure, but your money is funneled back into clean, green power. Bullfrog estimates that their power will cost you about $1 more per day, but offers [conservations tips](https://www.trendhunter.com/trends/homey-energy-dongle) as well as the promise of a clean conscience to offset any financial hit.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 16% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Green Energy Retailers:** The popularity of eco-friendly products continues to grow, and companies that sell green energy are here to stay.
- **Sustainable Energy:** As climate change becomes more of a concern, businesses are now exploring ways to utilize renewable energy sources.
- **Consumer Eco-consciousness:** Consumers are increasingly aware of their carbon footprint and willing to pay extra for eco-friendly products and services.

### Industries Being Reshaped

- **Renewable Energy:** As the need for sustainable energy increases, renewable energy industries will continue to thrive.
- **Energy Retail:** Energy retail companies will need to focus their efforts on providing clean energy solutions in order to keep up with the shift towards eco-friendliness.
- **Utility Providers:** Existing utility providers will need to consider offering renewable energy options to meet the growing demand for clean energy solutions.

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