# Eco-Friendly Alcohol Green Path Wines By robitrocks | Published 2007-09-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-path-wine References: [luxist](http://www.luxist.com/2007/09/15/whole-foods-launches-green-path-wines/) & [countryvintner.au](http://www.countryvintner.com.au/wines.html) Buying Eco-Friendly wines just got easier with green conscious Whole Foods Market carrying new Green Path wines. "The Green Path wines are made with [certified organic grapes](https://www.trendhunter.com/trends/misto-mare) using a growing process with minimal environmental impact and "bottled" in [Tetra Pak](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton) Tetra Prisma packaging," Luxist reveals. "The wines being sold are a 2006 Chardonnay and a 2006 Shiraz from Australia, sourced from [Organic One Wines](https://www.trendhunter.com/trends/plantbased-fertilizer). The wines sell for $12 each." **Implications** - Businesses that offer green alternatives to commonly used items will fare well amongst today's eco-conscious consumers. Consumers are constantly looking for products to complement their green lifestyles and it is imperative that businesses rise to the challenge. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Green Packaging:** Opportunities for disruptive innovation include developing sustainable packaging solutions for various industries. - **Organic Wine:** Disruptive innovation opportunities lie in creating new organic wine brands and expanding sustainable vineyard practices. - **Eco-conscious Consumerism:** Businesses that cater to eco-conscious consumers by providing green alternatives will thrive in the market. ### Where This Applies - **Food and Beverage:** A disruptive innovation opportunity in the food and beverage industry is to develop and market eco-friendly alternatives to commonly consumed products. - **Wine Production:** The wine production industry can capitalize on disruptive innovation by adopting sustainable practices, such as organic farming and green packaging. - **Retail:** Retailers can tap into the growing demand for eco-friendly products by offering a wide range of green alternatives to cater to eco-conscious consumers. ## Related on Trend Hunter - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Sustainably Packaged White Wines](https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md) - [Paper-Packaged Private Label Wines](https://www.trendhunter.com/trends/the-collective-good-wine-range.md) - [Sustainable Private Label Wines](https://www.trendhunter.com/trends/bee-lightly-wines.md) - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md)