# Toronto-Based Vodka Brands Green Owl Vodka is a Female-Founded Brand Based in Toronto By Grace Mahas | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-owl-vodka References: [greenowlvodka](https://greenowlvodka.com/) & [instagram](https://www.instagram.com/greenowlvodka/)  [Green Owl Vodka](https://www.trendhunter.com/trends/chotto-matte-toronto-1) is a Toronto-based and female-founded alcohol brand. The company was recently launched by Carmen Sandor and is the only female-owned spirit sold at the [LCBO](https://www.trendhunter.com/trends/readytoserve-cocktail). The alcohol is triple-distilled in small batches and is infused with green tea extract from Japan, making for a unique, clean [green tea vodka](https://www.trendhunter.com/trends/green-tea-vodka). In the giving spirit of the holidays, the brand will be donating a portion of holiday sales to a women's shelter in Toronto. The brand will appeal to female consumers as many women are more likely to buy a product from a company that is female-founded. This stems from a “desire to support other women,” especially in light of gendered pay gaps prominent in many businesses. Image Credit: Green Owl Vodka ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 79% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Female-founded Alcohol Brands:** Opportunity to capitalize on the growing trend of female consumers choosing to support women-owned businesses. - **Unique Vodka Infusions:** Opportunity to disrupt the vodka industry with unique infusions such as green tea extract from Japan. - **Socially Responsible Alcohol Brands:** Opportunity to appeal to socially conscious consumers by donating a portion of profits to a charitable cause. ### Where This Applies - **Alcohol Industry:** Opportunity to disrupt the male-dominated industry by creating more female-founded brands and unique infusions. - **Women's Health and Safety Industry:** Opportunity to support women's shelters and organizations by partnering with socially responsible alcohol brands. - **E-commerce Industry:** Opportunity to market and sell unique and socially responsible alcohol brands on e-commerce platforms to reach a wider audience. ## Related on Trend Hunter - [Female-Founded Spirit Brands](https://www.trendhunter.com/trends/wille-gin.md) - [Green Tea-Infused Cocktails](https://www.trendhunter.com/trends/chotto-matte-toronto-1.md) - [Ready-To-Serve Cocktail Lines](https://www.trendhunter.com/trends/readytoserve-cocktail.md) - [Refined Canadian Vodkas](https://www.trendhunter.com/trends/dillons-vodka.md) - [Canned RTD Tea Cocktails](https://www.trendhunter.com/trends/owls-brew.md) - [Alberta-Based Spirits](https://www.trendhunter.com/trends/eau-claire-distillery.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Diversity-Celebrating Whiskey Brands](https://www.trendhunter.com/trends/abisola-whiskey.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md)