# Woody Eco Fragrances Replay's Green on Me Responds to the Needs of New Generations By Laura McQuarrie | Published 2024-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/green-on-me References: [fragrantica](https://www.fragrantica.com/news/Replay-Launches-The-New-Duo-Green-On-Me-20482.html) & [instagram](https://www.instagram.com/replay/p/C6JaWhKNh3N/?img_index=1)  Replay's [Green on Me](https://www.trendhunter.com/trends/innisfree-store) fragrance duo for men and women speaks to the values of a new generation's passion for sustainability and took on specific challenges to align with their needs. Green on Me is formulated with high-quality raw materials and low-impact production techniques, and packaged with an eco-friendly bamboo cap instead of plastic. Green on Me Eau de Toilette for Man is a [woody, aromatic and spicy scent](https://www.trendhunter.com/trends/roberto-cavalli-uomo-verde-assoluto) with notes of cardamom, white pepper and orange that lead into cannabis flower, carnation and artemesia, then sandalwood, amber woods and Iso E Super. The Green on Me Eau de Parfum for Woman also leans into a [woody essence](https://www.trendhunter.com/trends/weworewhat-001) but with bright citrus like bergamot and yellow mandarin and grounding vanilla and sandalwood at the base. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 69% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fragrances:** Perfume brands adopt sustainable ingredients and packaging to appeal to environmentally conscious consumers. - **Generation Z Values:** Product lines increasingly reflect the sustainability priorities and ethical concerns of younger generations. - **Low-impact Production:** Companies focus on reducing environmental impact throughout the production process by utilizing efficient, eco-friendly techniques. ### Where This Applies - **Beauty and Personal Care:** Sustainable product innovations are reshaping consumer expectations for environmentally responsible beauty and personal care items. - **Packaging:** The shift towards eco-friendly materials in packaging highlights the demand for sustainable alternatives across various industries. - **Raw Materials Sourcing:** Companies prioritize sourcing high-quality natural ingredients to meet the ethical and environmental standards of modern consumers. ## Related on Trend Hunter - [Earth Month Parfum Campaigns](https://www.trendhunter.com/trends/my-way-parfum.md) - [Eco Luxury Fragrances](https://www.trendhunter.com/trends/a-floral-verse.md) - [Recyclable Scent Label Formats](https://www.trendhunter.com/trends/scent-green-label.md) - [Invigorating Upcycled Fragrances](https://www.trendhunter.com/trends/dkny-247.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Woody Gourmand Fragrances](https://www.trendhunter.com/trends/weworewhat-001.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Woodsy Spiced Designer Fragrances](https://www.trendhunter.com/trends/roberto-cavalli-uomo-verde-assoluto.md) - [Garden-Fresh Fragrances](https://www.trendhunter.com/trends/from-the-garden-eau-de-toilette.md)