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# Green Notebooks
Asus EcoBook

By Juan Rodriguez Villa | Published 2007-03-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/green-notebooks-asus-ecobook
References: [trend-observer.blogspot](http://trend-observer.blogspot.com/)

The new ASUS ECOBOOK case is totally made of bamboo wood. [Bamboo](https://www.trendhunter.com/trends/bamboo-easyrider) is a 100% green wood that is biodegradable, and one of the most recyclable materials that can be found. Bamboo grows infamously fast (please check at wikipedia.org), and when polished up, it creates a luxurious wood veneer finishing look that is surely going to attrack many looks.

I think ASUS has a winner here, with the new ASUS ECOBOOK, and I am pretty sure that other manufacturers will follow this 100% green technology trend.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 32% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Sustainable Materials:** Using bamboo wood in product design offers opportunities for companies to integrate sustainable materials into their products.
- **Eco-friendly Manufacturing:** The Asus EcoBook showcases the potential for eco-friendly manufacturing processes, presenting an opportunity for other manufacturers to develop similar green technologies.
- **Luxury Sustainability:** The luxurious wood veneer finishing of the Asus EcoBook demonstrates the market potential for combining sustainability with high-end aesthetics.

### Who This Affects Most

- **Consumer Electronics:** The use of bamboo wood in the Asus EcoBook presents an opportunity for companies in the consumer electronics industry to incorporate sustainable materials into their products.
- **Furniture:** The popularity of bamboo wood in the Asus EcoBook suggests a potential disruptive innovation opportunity for the furniture industry to create eco-friendly and stylish pieces using sustainable materials.
- **Interior Design:** The luxurious wood veneer finishing of the Asus EcoBook highlights an opportunity for the interior design industry to embrace sustainability by incorporating bamboo wood into their design elements.

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