# Green Meets Mean Environmental Handbag Mocks Fashionistas By Gracie Passette | Published 2007-08-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-meets-mean-environmental-handbag-mocks-fashionistas References: [ekmpowershop4](http://www.ekmpowershop4.com/ekmps/shops/frommarissav/index.asp?function=DISPLAYPRODUCT&productid=24) Anya Hindmarch's "I'm Not A Plastic Bag" (used to tote home groceries, as well as send the message to others to skip the plastic bags) has become the hip way to announce the world that you care about the environment. Unfortunately, in many US cites one can see [fashionistas carrying the bags](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote) in one hand, while the other hand carries plenty of [plastic shopping bags](https://www.trendhunter.com/trends/telfar-plastic-bag) in the other. It's more irony than some can take. That must be what inspired marissa v. to make her own [eco-friendly bag](https://www.trendhunter.com/trends/versatile-bags-for-essentials) which reads: **I'm NOT a smug twat.** Shaped just like Anya Hindmarch's bag, with the same coloring & style, this bag also helps the environment -- provided one actually uses it while shopping -- and pokes fun at the fashionistas who just don't get it. marissa v. is a womenswear label which combines her native relaxed California attitude with the European design aesthetic of her new home. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** Creating fashionable accessories that are environmentally friendly and promote sustainability. - **Satirical Designs:** Using humor and satire to make a statement through fashion and accessories. - **Social Activism Through Fashion:** Leveraging fashion accessories as a means to raise awareness and spark conversations about social and environmental issues. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to stock and promote eco-friendly and socially-conscious accessories. - **Sustainable Fashion:** Creating a market for sustainable fashion brands that combine style with a commitment to environmental consciousness. - **Satirical Fashion Brands:** Opportunity for fashion brands to explore satire and humor as a medium to engage with consumers and challenge societal norms. ## Related on Trend Hunter - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md)