# Clear Matcha Lattes Asahi Transformed the Green Matcha Latte into a Bottled, Colorless Beverage By Laura McQuarrie | Published 2018-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-matcha-latte References: [designtaxi](http://designtaxi.com/news/400929/Clear-Matcha-Latte-That-s-Free-Of-Caffeine-Fat-Could-Just-Be-Your-Cup-Of-Tea/) & [asahiinryo.co.jp](https://www.asahiinryo.co.jp/company/newsrelease/2018/pick_0731.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Following the release of its Clear Latte, [Asahi](https://www.trendhunter.com/trends/asahi-like-milk) is now offering a creative spin on the [classic green matcha latte](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte) with its 'Clear Matcha Latte' beverage, which is completely clear. Although the product is packaged in a way that resembles bottled water, the Matcha Latte is said to have a rich and milky consistency that's comparable to the traditional green tea drink. Additionally, the product is caffeine-free, low-calorie and contains no fat. Asahi was able to create this unique beverage with a fragrant green tea extract and whey minerals derived from raw milk. A number of inventive [clear beverages](https://www.trendhunter.com/trends/ghost-labs) have been launched in Japan, most of them boasting a mouthfeel that is comparable to a creamy, drinkable dairy beverage. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Clear Beverages:** Opportunity for innovative beverage brands to create clear versions of traditionally opaque drinks. - **Alternative Tea Products:** Opportunity for tea companies to diversify their product offerings by creating unique and unconventional tea beverages. - **Healthy and Low-calorie Drinks:** Opportunity for beverage companies to tap into the growing demand for healthier and low-calorie drink options. ### Sectors Adopting This - **Beverage:** Beverage industry can explore the creation of clear and innovative tea and coffee beverages. - **Tea:** Tea industry can experiment with different flavor profiles and ingredients to create alternative tea products. - **Health and Wellness:** Health and wellness industry can benefit from the development of low-calorie and healthy drink options. ## Related on Trend Hunter - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/ready-to-drink-matcha-latte.md) - [Summery Canned Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-latte.md) - [Matcha Espresso Lattes](https://www.trendhunter.com/trends/matcha-espresso-latte.md) - [Ready-to-Pour Oat Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-oat-drink.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Convenience Store Matcha Lattes](https://www.trendhunter.com/trends/starbucks-matcha-latte.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md)