# Stereotypical Cosmetics Ads Biocorner Biodegradable Cosmetics Prove Greenies Can Be Hotties By Vincent Salera | Published 2009-03-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-makeovers-biocorner-biodegradable-cosmetics-make-you-stunning References: [adsoftheworld](http://adsoftheworld.com/media/print/biocorner_beautiful) This ad for Biocorner, a Belgium [biodegradable cosmetics](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly) manufacturer, makes the statement that you don’t need to look repulsive in order to be an environmental activist. The [print ad](https://www.trendhunter.com/trends/i-play-beauty-campaign) uses before-and-after images to enforce their message: “No need to be ugly to save the planet.” This ad could easily have been used to show what you can create with Photoshop while still [being green](https://www.trendhunter.com/trends/innisfree-store). The ad was created by advertising agency Air, Brussels, Belgium with creative direction by Marie-Laure Cliquennois and Marc Paeps. the copy was written by Grégory Ginterdaele. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Biodegradable Cosmetics:** Disruptive innovation opportunity: Create biodegradable cosmetic products to meet the growing demand for sustainable and environmentally-friendly beauty solutions. - **Stereotypical Advertising:** Disruptive innovation opportunity: Challenge traditional stereotypes in advertising by promoting diverse and inclusive representations to resonate with a wider audience. - **Green Activism:** Disruptive innovation opportunity: Develop innovative campaigns and messaging that inspire and empower individuals to engage in environmental activism while still maintaining their personal style and attractiveness. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity: Leverage biodegradable materials and sustainable practices to create a competitive advantage in the cosmetics industry, catering to eco-conscious consumers. - **Advertising:** Disruptive innovation opportunity: Embrace a more inclusive and progressive approach to advertising, challenging stereotypes and capturing the attention of diverse target audiences. - **Environmental Activism:** Disruptive innovation opportunity: Utilize creative campaigns and messaging to encourage individuals to take part in environmental activism, breaking the stereotype that such activism requires sacrificing personal style or attractiveness. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md)