# Matcha-Forward Alcoholic Spirits Pantalones Organic Tequila Introduces the 'Green Jeans' Margarita By Kanesa D | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-jeans References: [pantalonestequila](https://pantalonestequila.com/?srsltid=AfmBOoodnELwljFzwEi37ihNoa5dbQzSuqS8s8oRuD5c1YcOZMWSP5FQ)  With Cinco de Mayo fast approaching, [Pantalones Organic Tequila](https://www.trendhunter.com/trends/organic-tequila-cocktail) is celebrating the festivities in signature style. The premium tequila brand—co-founded by Matthew and Camila McConaughey—is rolling out a vibrant new cocktail creation: the 'Green Jeans' matcha margarita. This refreshing twist on a classic margarita will be featured at [Bonefish Grill](https://www.trendhunter.com/trends/social-hour-at-bonefish-grill) locations across the country, where guests can sip and celebrate for just $5 on Cinco de Mayo, which falls on a Monday this year. It’s a flavorful nod to tradition with a modern spin, perfect for those looking to toast the holiday with an unexpected treat. Pantalones Organic Tequila is expanding its footprint nationwide, now pouring at a growing list of popular restaurants coast to coast. From curated cocktail menus at Lazy Dog to festive favorites at [Rosa Mexicano](https://www.trendhunter.com/trends/joven-rosa), there are plenty of opportunities to experience the brand’s delicious spirits. Image Credit: Pantalones Organic Tequila ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 81% | Activity: 77% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Matcha-infused Spirits:** A surge in matcha beverage infusions offers fresh, health-conscious beverage alternatives catering to adventurous consumers. - **Premium Tequila Innovations:** Specialty tequila cocktails are gaining popularity as consumers seek unique and sophisticated drinking experiences. - **Festive Cocktails for Holidays:** Crafting specialized drinks for cultural celebrations is reshaping how patrons indulge in holiday-themed beverages at eateries. - **Organic Tequila Varieties:** The focus on organic tequila is creating a niche market for environmentally conscious consumers seeking sustainable luxury. - **Celebrity-endorsed Alcohol Brands:** Celebrity-backed alcoholic beverages are finding resonance, driving brand storytelling and loyalty in a crowded market. ### Sectors Adopting This - **Alcoholic Beverage Industry:** An evolving landscape where alcohol brands are blending unconventional ingredients, like matcha, to capture consumer interest. - **Hospitality and Restaurant Industry:** The introduction of unique cocktails at national restaurant chains reflects a shift towards creating distinctive dining experiences. - **Organic Products Industry:** A burgeoning interest in organic spirits signals a trend towards integrating health-conscious choices within the alcohol market. ## Related on Trend Hunter - [Organic Tequila Cocktails](https://www.trendhunter.com/trends/organic-tequila-cocktail.md) - [Cold-Pressed Juice Cocktails](https://www.trendhunter.com/trends/margaret-cocktails.md) - [Festive Avocado Cocktails](https://www.trendhunter.com/trends/avocado-cocktails.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Tequila-Infused Body Scrubs](https://www.trendhunter.com/trends/tequila-infused-body-scrub.md) - [Mexican Holiday Tequila Pop-Ups](https://www.trendhunter.com/trends/1800-taste-tiendita.md)