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# Earth-Inspired Ice Creams
Van Leeuwen's Vegan-Friendly Green Ice Cream Boasts Matcha & Algae

By Laura McQuarrie | Published 2019-04-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/green-ice-cream
References: [instagram](https://www.instagram.com/p/BvrRST_jlS1/) & [vanleeuwenicecream](https://vanleeuwenicecream.com/)

Typically, the most popular type of green ice cream that is available to consumers is mint chip but Van Leeuwen is introducing a special Vegan Green Planet matcha ice cream just in time for Earth Month.

In collaboration with MatchaBar, Van Leeuwen is releasing what it calls "an inside-out take on our Vegan Planet Earth featuring [vegan matcha ice cream](https://www.trendhunter.com/trends/kit-kat-thailand)." The ice cream itself is made with a base of raw cashew milk, coconut cream, raw organic coconut oil, pure cocoa butter and organic cane sugar, plus MatchaBar’s ceremonial-grade matcha green tea and pieces of housemade blue spirulina almond cake.

As part of its spring menu, Van Leeuwen is also introducing a few other new flavors, including another vegan-friendly option in the form of its gluten-free Vegan [PB&J Bon Bon](https://www.trendhunter.com/trends/pbj-cookie).

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 58% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Vegan Ice Cream:** The trend of vegan ice cream opens up opportunities to create innovative flavors and textures using plant-based ingredients.
- **Earth-inspired Desserts:** Creating desserts that are inspired by nature can attract environmentally conscious consumers and provide unique flavor experiences.
- **Collaboration in Food Industry:** Partnerships between different food brands can result in exciting and unexpected flavor combinations that appeal to adventurous eaters.

### Where This Applies

- **Dairy-free Alternatives:** The dairy-free industry can explore new ways to create creamy and rich ice cream flavors using ingredients like cashew milk and coconut cream.
- **Matcha and Green Tea:** The matcha and green tea industry can expand its product offerings by collaborating with ice cream brands to create unique matcha-flavored treats.
- **Gluten-free Desserts:** The gluten-free industry can develop more innovative dessert options, like the Vegan PB&J Bon Bon, that cater to individuals with dietary restrictions.

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