# Villainous Action Figures Mezco Toyz Designed a Uniquely Customizable Green Goblin Action Figure By Kanesa D | Published 2022-05-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/green-goblin References: [hypebeast](https://hypebeast.com/2022/5/spider-man-green-goblin-deluxe-one-12-collective-action-figure-release-info) & [entertainmentearth](https://www.entertainmentearth.com/product/mz76464?id=CO-408272913)  Spider-Man’s antagonist Green Goblin is receiving an action figure designed by [Mezco Toyz](https://www.trendhunter.com/trends/scream-vi). The figure is 6.5 inches tall and includes five head portraits with varying facial expressions, and two Norman Osborne heads without the mask. The figure also comes with 12 interchangeable hands in different positions (i.e., fists, pointing hands, holding hands, etc.). Green Goblin arrives with a green and pink fitted bodysuit, tunic, and a satchel bag for bombs. Accessories like a pair of wings, thruster, and Goblin masks are also available to customize the villain. Green Goblin sits upon a One:12 Collective base for easy displaying. The ‘Spider-Man Green Goblin Deluxe [Edition](https://www.trendhunter.com/trends/crkd-hellboy) One:12 Collective Action Figure’ is available for pre-order now and will be available in February 2023 on [Entertainment Earth](https://www.trendhunter.com/trends/minecraft-legends-portal). Image Credit: Mezco Toys ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 3% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Action Figures:** The trend of creating action figures with a high level of customization offers opportunities for disruptive innovation in the toy industry, by allowing for individualized products that cater to specific consumer preferences. - **Collector-focused Merchandise:** The trend towards creating merchandise aimed at collectors offers opportunities to disrupt the market by providing limited edition, high-quality products that cater to specific fandoms and their dedicated followers. - **Innovative Accessories for Action Figures:** The trend of incorporating intricate accessories into action figures presents a disruptive opportunity to create new market segments and cater to collectors who seek highly detailed and customizable products. ### Sectors Adopting This - **Toy Industry:** The toy industry can disrupt the market by embracing the trend of customizable and collector-focused action figures that cater to specific consumer preferences and offer highly detailed, limited edition products. - **Entertainment Industry:** The entertainment industry can leverage the trend towards collector-focused merchandise, by partnering with companies or developing their own products that cater to the fandoms of their respective franchises, and offering highly differentiated, high-end merchandise. - **3D Printing Industry:** The 3D printing industry can disrupt the toy and collector's merchandise market by providing new solutions for the customization and production of highly detailed and intricate action figures and accessories in small quantities that are not possible with traditional manufacturing methods. ## Related on Trend Hunter - [Sinister Comic Series Masks](https://www.trendhunter.com/trends/green-goblin-helmet.md) - [Collectible Action Icons](https://www.trendhunter.com/trends/hot-toys-2.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Meme-Themed Cartoon Figures](https://www.trendhunter.com/trends/spider-man-no-way-home.md) - [Villain-Esque Tonal Slip-On Shoes](https://www.trendhunter.com/trends/green-goblin-colorway.md) - [Comic-Inspired Toy Figurines](https://www.trendhunter.com/trends/ghost-rider.md) - [Superhero-Themed Retail Toys](https://www.trendhunter.com/trends/mcfarlane-toys-1.md) - [Horror Film-Inspired Collectibles](https://www.trendhunter.com/trends/scream-vi.md) - [Custom Face Action Figures](https://www.trendhunter.com/trends/tron-identity-program.md)