# Furniture Brand Green Friday Campaigns IKEA Canada Debuted a Month-Long Green Friday Campaign By Grace Mahas | Published 2021-11-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-friday-campaign References: [ikea](https://www.ikea.com/ca/en/campaigns/black-friday/)  In anticipation of [Black Friday](https://www.trendhunter.com/trends/fatso-black-friday-campaign), [IKEA Canada](https://www.trendhunter.com/trends/oneday-paywhatyoucandle-initiative) is helping consumers opt for a more [sustainable lifestyle](https://www.trendhunter.com/trends/home-for-the-holidays1) with the launch of its Green Friday campaign. The month-long initiative focuses on the circular economy with a special offer on our Sell-Back Program, additional savings on Circular Hub (As-Is) items, and incentives for donating furniture and electronics. “No one wants to be wasteful. We know from research that nine out of ten people are willing to do more to tackle climate change in their daily lives, however many don’t know where to start,” said Melissa Barbosa, Head of Sustainability, IKEA Canada. “With the IKEA Green Friday campaign, we want to show that taking positive steps toward a more sustainable life can be both affordable and convenient.” The Green Friday campaign is part of IKEA's bigger initiative to be a fully circular and climate-positive business by 2030. As more consumers fear climate change, we can expect brands to respond with sustainablilty-focused offerings. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Circular Economy Initiatives:** More brands can offer circular economy initiatives to encourage sustainable lifestyle choices, similar to IKEA's Green Friday campaign. - **Sustainability in Marketing:** As consumers become more environmentally conscious, we can expect to see more sustainability-focused marketing campaigns like IKEA's Green Friday. - **Climate-conscious Consumerism:** More consumers are seeking out sustainable options due to concerns about climate change, presenting an opportunity for businesses to innovate in this area. ### Industries Being Reshaped - **Furniture Retail:** Furniture retailers can offer sustainable and circular economy initiatives to attract environmentally-conscious consumers, similar to IKEA's Green Friday campaign. - **E-commerce:** E-commerce businesses can emphasize sustainable packaging and shipping practices to appeal to environmentally-conscious consumers. - **Consumer Electronics:** Consumer electronics businesses can offer incentives for recycling electronic devices to promote circular economy and sustainability practices. ## Related on Trend Hunter - [Black Friday Home Bundles](https://www.trendhunter.com/trends/silk-and-snow-black-friday.md) - [Sustainability-Focused Scooter Campaigns](https://www.trendhunter.com/trends/iscooter.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Circular Furniture Initiatives](https://www.trendhunter.com/trends/buy-back-and-resell.md) - [Hunger-Fighting Candle Promotions](https://www.trendhunter.com/trends/oneday-paywhatyoucandle-initiative.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Diversity-Focused Furniture Campaigns](https://www.trendhunter.com/trends/making-space1.md) - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md)