# Edible Eco-Activist Attacks UK Business Secretary Peter Mandelson Hit With Green Custard By TrendHead | Published 2009-03-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-custard-activism-uk-business-secretary-peter-mandelson-attacked-by-ec References: [news.sky](http://news.sky.com/skynews/Home/Politics/Custard-Thrown-On-Mandelson-Business-Secretary-Hit-In-Face-By-Anti-Heathrow-Strikers-Protest/Article/200903115235839?lpos=Politics_Top_Stories_Header_0&lid=ARTICLE_15235839_Custard_Thrown_On_Mandelson,_Busi) & [planestupid](http://www.planestupid.com/) In an act of fury and local eco-activism, Leila Deen, an activist from a campaign group called [Plane Stupid](https://www.trendhunter.com/trends/watermelon-ice-cream), threw a cup of [slimy green custard](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens) in the face of UK Business Secretary Peter Mandelson as he stepped out of his car yesterday. The shower of custard was a reaction to reports that said Lord Mandelson had met with lobbyists from Heathrow airport owner BAA before the government decided to give the much-debated yes to a third runway at the London airport. After the custard attack Leila Deen licked her fingers and calmly walked away. I applaud this innocent act of genius. A bit of custard never hurt a soul and clearly gets the message across that the community is not happy about this extension of the Heathrow airport. UK bookies are now taking bets as to what the [next dessert](https://www.trendhunter.com/trends/g-dessert) will be… Urgh! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-activist Protests:** Opportunity for businesses to align with eco-conscious consumers and support environmental causes. - **Disruptive Political Demonstrations:** Innovative approaches to protests can capture attention and inspire change. - **Activism Through Humor:** Creative forms of protest can engage and entertain while conveying a serious message. ### Sectors Adopting This - **Environmental Organizations:** Opportunity for organizations to partner with activists and promote sustainable practices. - **Event Planning:** Potential for event planners to help organize impactful demonstrations and protests. - **Food and Beverage:** Chance for food and beverage companies to create environmentally-themed products to support activism. ## Related on Trend Hunter - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Spiced Cookie Custards](https://www.trendhunter.com/trends/ambrosia-gingerbread-custard.md) - [Dairy-Free Custard Kits](https://www.trendhunter.com/trends/custard-kit.md) - [Shamrock-Hued Custard Treats](https://www.trendhunter.com/trends/mint-cookie-concrete.md) - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [Toffee Pudding Milkshakes](https://www.trendhunter.com/trends/sticky-toffee-pudding-shake.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Citrusy Springtime Eclairs](https://www.trendhunter.com/trends/zesty-lemon-eclairs.md)