# Measuring Green Attitudes Greenbiz Launches Green Confidence Index By Katie Cordrey | Published 2009-10-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-confidence-index References: [csrwire](http://www.csrwire.com/press/press_release/28056-New-Monthly-Index-Reveals-Pent-Up-Demand-For-Green-Purchases) & [greenbiz](http://greenbiz.com/greenconfidence) This October, GreenBiz.com launched the Green Confidence Index, partnering with a leading market research firm, Earthsense, and a leading polling firm, Survey Sampling International. The Green Confidence Index is a new monthly index aimed at tracking Americans' attitudes about [green issues](https://www.trendhunter.com/trends/urban-green), leadership, and [green purchasing choices](https://www.trendhunter.com/trends/px-pulse). It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing. A PDF file of the inaugural can be [downloaded](http://greenbiz.com/gci/issue/28290) for free. Future issues will be available to paid subscribers. **Implications** - While periodic surveys have been useful in the past, they are just a snapshot into public attitudes. Surveying monthly will "illuminate [real-time shifts](https://www.trendhunter.com/trends/global-mood-ring) and nuances that the annual or occasional studies can't see." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 12% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Real-time Green Attitude Tracking:** The Green Confidence Index provides a monthly tracking of Americans' attitudes about green issues, allowing businesses to stay updated on real-time shifts and nuances in consumer sentiment. - **Comprehensive Consumer Green Attitude Analysis:** The Green Confidence Index is the first comprehensive monthly tracking of consumers' green attitudes, providing valuable insights for businesses to understand consumer preferences and make informed decisions. - **Data-driven Green Purchasing Analysis:** The Green Confidence Index includes tracking green purchasing choices, offering businesses data-driven insights into consumer behavior and opportunities for disruptive innovation. ### Sectors Adopting This - **Market Research:** The Green Confidence Index partnership with leading market research firm Earthsense opens up opportunities for innovative and real-time tracking of green attitudes. - **Polling and Surveying:** The collaboration with Survey Sampling International provides a platform for monthly surveys, enabling businesses to gain up-to-date insights into green attitudes and preferences. - **Sustainability Consulting:** The Green Confidence Index presents opportunities for sustainability consulting firms to leverage the comprehensive tracking of consumers' green attitudes and purchasing choices to guide businesses in making sustainable decisions. ## Related on Trend Hunter - [Conscientious Business Insights Platforms](https://www.trendhunter.com/trends/insights-platform.md) - [Business-Focused Environmental Responsibility Tools](https://www.trendhunter.com/trends/wildsight.md) - [Urban Greening Infrastructure](https://www.trendhunter.com/trends/greenpublic.md) - [Fitness Industry-Focused Evaluation Frameworks](https://www.trendhunter.com/trends/gym-revival.md) - [Furniture Brand Green Friday Campaigns](https://www.trendhunter.com/trends/green-friday-campaign.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Consumer Values-Based Audiences](https://www.trendhunter.com/trends/valuesbased-audiences.md) - [ESG E-Commerce Programs](https://www.trendhunter.com/trends/seekxr.md) - [Eco-Focused Egg Reporting Tools](https://www.trendhunter.com/trends/incredibly-sustainable-reporting-tool.md)