# Coffee-Inspired NFL Partnerships Green Coffee Company Joins Forces with the Los Angeles Rams By Kalin Ned | Published 2025-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/green-coffee-company References: [prnewswire](https://www.prnewswire.com/news-releases/green-coffee-company-and-los-angeles-rams-announce-new-multi-year-partnership-to-make-juan-valdez-the-official-coffee-of-the-rams-302500663.html)  The newly announced partnership between [Green Coffee Company](https://www.trendhunter.com/trends/gillette-1) and the [Los Angeles Rams](https://www.trendhunter.com/trends/hello-kitty-x-rams) establishes Juan Valdez® as the official coffee provider for the [NFL](https://www.trendhunter.com/trends/igloo) team. This is considered to be a strategic expansion of the Colombian brand’s footprint in the U.S. market. The multi-year agreement between Green Coffee Company and the Los Angeles Rams will introduce Rams fans to premium 100% Colombian coffee at SoFi Stadium. Both hot and cold brews will be available. These complementary refreshments will be supported by co-branded marketing initiatives, including limited-edition packaging and digital content campaigns. The alliance represents a calculated effort by Juan Valdez to strengthen its visibility among American consumers by associating its products with a high-profile sports franchise known for its loyal fan base. Image Credit: Green Coffee Company x Los Angeles Rams ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 68% | Activity: 79% | Freshness: 44% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sports-brand Collaborations:** Forming alliances with sports teams allows brands to tap into passionate fan bases, enhancing customer engagement and brand loyalty. - **Gourmet Coffee Consumption:** The availability of premium coffee at sporting events reflects a shift towards more sophisticated beverage options for consumers. - **Co-branded Marketing Campaigns:** Leveraging co-branded strategies opens new avenues for brands to create impactful marketing content that resonates with diverse audiences. ### Where This Applies - **Specialty Coffee Market:** Emerging partnerships with sports organizations signal a growing interest in high-quality coffee experiences beyond traditional cafes. - **Sports Marketing:** Incorporating lifestyle brands into sports marketing strategies highlights the evolving nature of fan engagement and sponsorships. - **Entertainment and Event Management:** Integrating premium food and beverage offerings elevates the fan experience and presents new revenue streams for event managers. ## Related on Trend Hunter - [Limited-Edition Football-Branded Bottles](https://www.trendhunter.com/trends/wrexham-afc.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Character Sporty Collabs](https://www.trendhunter.com/trends/hello-kitty-x-rams.md) - [Charitable Sports-Focused Partnerships](https://www.trendhunter.com/trends/los-angeles-rams.md) - [CBD Beverage Sports Partnerships](https://www.trendhunter.com/trends/day-one-beverages.md) - [Imited-Edition Football-Themed Packaging](https://www.trendhunter.com/trends/two-robbers-spirits.md) - [Celebratory University Coffee Packaging](https://www.trendhunter.com/trends/commemorative-can.md) - [Collaborative Coffee Labels](https://www.trendhunter.com/trends/nuzee.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md)