# Spicy New Mexican Roasts The Hatch Autumn Roast is Made with Green Chiles from New Mexico By Katherine Pendrill | Published 2016-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-chiles References: [buenofoods](http://buenofoods.com/green-chile/) Bueno's 'Hatch Autumn Roast' is a spicy roast made from premium green chiles from New Mexico. While there are [many different varieties of chili peppers](https://www.trendhunter.com/trends/hormel-chilis), those grown in New Mexico have become a popular choice for food served in the Southwestern United States. This spicy roast uses New Mexico Certified Chiles for a wholesome flavor that will appeal to New Mexicans. The new Hatch Autumn Roast from Bueno is the latest addition to the brand's existing line of roasts. The new product is made from green chilis grown in New Mexico's Hatch River Valley. Once picked, the chilis are [roasted to perfection](https://www.trendhunter.com/trends/steak-poblano-rolled-quesadilla) is order to caramelize the natural sugars found in the chili. This gives the roast a robust and slightly sweet flavor the mimics the taste of freshly roasted chilis. The Hatch Autumn Roast uses traditional New Mexican ingredients in order to create a flavor that will appeal to consumers in the Southwest. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Regional Ingredient Innovation:** Bueno's Hatch Autumn Roast demonstrates the potential for utilizing unique regional ingredients to create new and appealing products. - **Specialty Roast Trends:** The popularity of Bueno's Hatch Autumn Roast highlights the potential for other specialty roasts to capture consumer interest. - **Flavor Differentiation:** The use of premium green chiles from New Mexico in the Hatch Autumn Roast showcases the potential for ingredient differentiation to set products apart in a crowded market. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the potential for regional and specialty ingredients to create new and innovative products. - **Agriculture:** The agriculture industry can leverage the popularity of regional ingredients, such as New Mexico's green chiles, to support local farmers and increase demand for their crops. - **Retail:** The popularity of specialty roasts, like Bueno's Hatch Autumn Roast, presents a new opportunity for retailers to differentiate their coffee offerings and attract niche consumer segments. ## Related on Trend Hunter - [Chile-Seasoned Pork Products](https://www.trendhunter.com/trends/hatch-chile-pork-tenderloin.md) - [Hatch Chile Seasoning Blends](https://www.trendhunter.com/trends/green-red-hatch-chile-flakes.md) - [Hatch Chile Mexican Dishes](https://www.trendhunter.com/trends/hatch-chile-smoked-pulled-pork.md) - [Warming Hatch Chile Salads](https://www.trendhunter.com/trends/chopt-creative-salad-co.md) - [Extra-Spicy Pumpkin Coffees](https://www.trendhunter.com/trends/pumpkin-spiciest-coffee.md) - [Pepper-Packed Burritos](https://www.trendhunter.com/trends/roasted-chile-poblano-burritos.md) - [Hatch Chile Sushi Rolls](https://www.trendhunter.com/trends/crunchy-hatch-chile-chicken-sushi-roll.md) - [Spicy One-Step Recipe Seasonings](https://www.trendhunter.com/trends/mccormick-seasonings.md) - [Hatch Chile Cheese Spreads](https://www.trendhunter.com/trends/unexpected-cheddar-cheese-spread-with-hatch-chile.md)