# World's First Green Billboard Sustainable Ads By Bianca | Published 2007-09-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-billboard References: [24dash](http://www.24dash.com/communities/27285.htm) This [new advertising approach](https://www.trendhunter.com/trends/outdoor-advertising-campaign) has helped boost the environmental credibility of the Northwest Wirral area. The billboards are entirely plant-based, "made from a living, growing hedge of native willow trees." "The [Green Billboard](https://www.trendhunter.com/trends/dubai-green-spine) has been planted at Birkenhead's new community woodland in Bidston Moss," 24dash.com reported. "Alongside a wide range of [environmental improvements](https://www.trendhunter.com/trends/greenpublic) that have taken place on the site, the Green Billboard boosts the area's environmental credentials and creates a visual highpoint for the local community." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Advertising:** Opportunity for businesses and brands to showcase environmental and social responsibility by incorporating sustainable materials in their marketing campaigns. - **Living Billboards:** Growing plants in place of traditional billboards to create an innovative and eye-catching advertising medium that also benefits the environment. - **Green Infrastructure:** Using plants and nature-based solutions to address urban challenges, such as air pollution, biodiversity loss, and climate change, while providing aesthetic and community benefits. ### Who This Affects Most - **Advertising and Marketing:** Incorporating green and sustainable materials in marketing campaigns can create a competitive advantage and attract environmentally conscious consumers. - **Green Infrastructure Development:** Developing and implementing green infrastructure projects to address urban challenges and enhance the quality of life for city residents and visitors. - **Environmental Consulting:** Providing expertise and guidance to businesses and organizations seeking to adopt sustainable and eco-friendly practices in their operations and marketing strategies. ## Related on Trend Hunter - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)