# Green Tea Beer Japan's Green Tea Restaurant 1899 Ochanomizu Serves Matcha Green Beer By Laura McQuarrie | Published 2015-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/green-beer References: [japantrends](http://www.japantrends.com/green-tea-matcha-beer-garden-tokyo/) & [1899.jp](http://1899.jp/ochanomizu/beergarden.html) Matcha is best known for its bold color and antioxidant properties, making it a popular addition to everything from [lattes to desserts](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte) and now, a green beer that's been launched nowhere near St. Patrick's Day. This green tea drink is aptly being served at the Matcha Beer Garden at the [Green Tea Restaurant 1899 Ochanomizu](https://www.trendhunter.com/trends/go-green). In this beer garden, visitors will find three types of the distinctive Matcha Beer, including one that is an extremely dark ale and another that's completely non-alcoholic. Despite having the look of beer, the drinks actually smell like a cup of green tea. By providing a range of healthy ingredients like vitamin C, theanine and catechin, Matcha Beer is a true fusion between the enjoyment of drinking beer and the health benefits of consuming traditional matcha. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Matcha Beer:** The popularity of Matcha Beer paves the way for more innovative and healthier beverage options. - **Health-driven Beverages:** There is a growing demand for beverages that offer both enjoyment and health benefits, creating opportunities for the development of new beverage concepts. - **East-west Fusion:** The blending of traditional Japanese matcha with western beer culture opens new doors for cross-cultural collaborations in food and beverage industries. ### Industries Being Reshaped - **Craft Beer Industry:** Matcha Beer provides a unique opportunity for craft breweries to explore new flavor combinations and cater to health-conscious consumers. - **Health Food Industry:** The introduction of Matcha Beer highlights a growing trend towards health-focused beverages, creating opportunities for product innovation and expansion in the health food industry. - **Restaurant Industry:** Restaurants can capitalize on the trend of unique drink options that cater to both health-conscious and adventurous customers by incorporating Matcha Beer into their menus. ## Related on Trend Hunter - [Paddy's Day Matcha Drinks](https://www.trendhunter.com/trends/minty-matcha-ice.md) - [Green Tea Chai Lattes](https://www.trendhunter.com/trends/new-green-tea.md) - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md) - [Brewed Olive Beers](https://www.trendhunter.com/trends/oliba-green-beer.md) - [Breakfast Tea Brews](https://www.trendhunter.com/trends/guinness-breakfast-tea-amber.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md)