# Tree-Tracking Chips The Green Action Institute is Preventing Deforestation with RFIDs By Omar Yusuf | Published 2011-11-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/green-action-institute References: [trendpool](http://www.trendpool.com/rfid-tags-in-trees-prevent-illegal-deforestation/) & [epocanegocios.globo](http://epocanegocios.globo.com/Revista/Common/0,,EMI271843-16381,00-ARVORES) [Radio frequency identifiers (RFIDs)](https://www.trendhunter.com/trends/intelegente-fine-linen) have been used to track product proliferation, lost pets and the progress of secure cargo, but now the [Green Action Institute](https://www.trendhunter.com/trends/green-wedge) is hoping to prevent the illegal deforestation that has thus far plagued Mato Grosso, Brazil. The [Amazon](https://www.trendhunter.com/trends/ring-pet-tag) is the source of most of the world's exotic timber, yet simultaneously is responsible for maintaining the temperatures of two oceans, so it's imperative to temper the destruction of the tropical rainforest with long-term goals of sustainability. To that end, the Green Action Institute has installed thumb-sized RFID chips into over 2,500 trees. Each electronic tag includes unique data about the trunk's age, species, location and carbon sequestration. The information is accessible through remote devices like iPhones, and even lets you know which company or government agency is responsible for the region of the forest. If ever a tree is demolished before it reaches maturity or before authorization is provided (which happens all too often), the Green Action Institute can ensure the responsible parties meet justice. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Forest-monitoring Technology:** Developing advanced techniques for monitoring forest resources through technology, including RFID chip tracking for trees. - **Illegal Deforestation Intervention:** Intervening in illegal deforestation through the use of advanced technologies such as RFID tagging to provide real-time data for authorities. - **Sustainable Timber Harvesting:** Encouraging sustainable timber harvesting through tracking and monitoring of forest resources using innovative technologies. ### Sectors Adopting This - **Environmental Conservation:** Environmental conservation organizations can leverage technology to monitor forests effectively and intervene in illegal deforestation. - **Timber Industry:** The timber industry can benefit from implementing sustainable harvesting practices using advanced monitoring technology to ensure legal compliance and meet sustainability goals. - **Government Agencies:** Government agencies tasked with monitoring and protecting forests can utilize advanced technologies such as RFID tagging to monitor forest resources and intervene in illegal deforestation. ## Related on Trend Hunter - [Wildfire-Detecting Social Monitoring AI Tools](https://www.trendhunter.com/trends/following-wildfire.md) - [Wildlife Monitoring Tools](https://www.trendhunter.com/trends/wildtrack.md) - [RFID-Enabled Tableware](https://www.trendhunter.com/trends/checkpoint-systems.md) - [Forest-Fostering Robots](https://www.trendhunter.com/trends/dualarm-robot.md) - [Vital Statistic Trackers](https://www.trendhunter.com/trends/zebras-rfid-tags.md) - [Lifelong Wildlife Trackers](https://www.trendhunter.com/trends/wildlife-tracker.md) - [QR-Code Pet Tracking Devices](https://www.trendhunter.com/trends/ring-pet-tag.md) - [Sustainable Growth Systems](https://www.trendhunter.com/trends/treesoil.md) - [RFID-Equipped QSR Containers](https://www.trendhunter.com/trends/mcdonalds-france-2.md)