# Greek Yogurt Dessert Bars These Skinny Cow Frozen Greek Yogurt Bars are Indulgently Low-Calorie By Michael Hemsworth | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/greek-yogurt-bars References: [trndmonitor](https://trndmonitor.com/food-news-skinny-cow-proudly-unveils-a-fresh-new-look-simplified-recipes-and-delicious-greek-frozen-yogurt-bars/) & [skinnycow](http://www.skinnycow.com/) Released as part of the brand's new packaging and branding look, the Skinny Cow Frozen Greek Yogurt Bars are an indulgently yet low-calorie option created for ice cream fans to enjoy. The new frozen yogurt bars have five-grams of protein each and have a caloric content of about 100 per bar. The flavors included in the new launch are the Salt-Kissed Caramel variety and the Chocolate Fudgetastic Swirl option. The new frozen dessert bars are positioned as a product for consumers who are looking for ways to maintain their preference for indulgence without having to consume the high-calorie options out there. The Skinny Cow Frozen Greek Yogurt Bars are set to launch in the US now and come in packs of four. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Low-calorie Frozen Desserts:** Disruptive innovation opportunity: Develop innovative flavors and packaging options for low-calorie frozen desserts to cater to health-conscious consumers who still want a sweet treat. - **Protein-packed Snacks:** Disruptive innovation opportunity: Create protein-packed snack options in the frozen dessert category to capitalize on the growing demand for convenient and nutritious treats. - **Brand Refresh and Rebranding:** Disruptive innovation opportunity: Offer branding and packaging services to companies looking to revamp their image and attract new customers with refreshed product lines. ### Who This Affects Most - **Frozen Dessert:** Disruptive innovation opportunity: Develop technology to create innovative frozen dessert formulations, such as Greek yogurt bars, that meet consumer demand for healthier alternatives. - **Food Packaging:** Disruptive innovation opportunity: Invent sustainable and eco-friendly packaging solutions for the food industry, specifically for frozen dessert products. - **Health Food Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create innovative and tasty low-calorie snacks, like frozen Greek yogurt bars, to cater to health-conscious consumers. ## Related on Trend Hunter - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Caramel Brownie Dessert Bars](https://www.trendhunter.com/trends/caramel-brownie-greek-yogurt-bars.md) - [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md) - [Better-for-You Frozen Bars](https://www.trendhunter.com/trends/real-fruit-bars.md) - [Textural Frozen Yogurt Bites](https://www.trendhunter.com/trends/yasso-fudge-poppables.md) - [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Greek Yogurt Cheesecakes](https://www.trendhunter.com/trends/greek-yogurt-cheesecakes.md)