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# Fast Food Pitas
McDonald's Malta is Now Serving Greek Pita Sandwiches

By Katherine Pendrill | Published 2016-09-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/greek-pita
References: [chewboom](http://www.chewboom.com/2016/09/21/mcdonalds-malta-offers-new-greek-pitas/) & [greekpitas.mt](http://www.greekpitas.com.mt/)

[McDonald's Malta](https://www.trendhunter.com/trends/mcdonalds-malta) recently began offering a taste of the Mediterranean with its new [Greek Pita sandwiches](https://www.trendhunter.com/trends/bbq-rib-pita). However, instead of serving up traditional Greek flavors, the chain combined them with classic McDonald's favorites such as the [Big Mac](https://www.trendhunter.com/trends/big-mac-chant) and the Grilled Chicken Sandwich.

The new Green Pita sandwiches from McDonald's Malta include the Greek Mac Pita and the Greek Chicken Pita. The former consists of a pita bread sprinkled with kalonji seeds and stuffed with two seasoned beef patties, shredded lettuce, onion, tomatoes, sour cream and chive sauce. The latter features the same pita with a grilled chicken breast, lettuce, tomatoes and a touch of honey mustard sauce.

The new sandwiches demonstrates how McDonald's is experimenting with new ways of serving up its existing menu items.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 49% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Fusion Fast Food:** Fast food franchises are combining flavors and ingredients from different cultures to create unique fusion menu items and attract diverse customers.
- **Customized Fast Food Orders:** Fast food chains are offering customers more flexibility and personalization in their orders, allowing them to mix and match menu items to create their own unique meals.
- **Regional Fast Food Variations:** Fast food franchises are tailoring their menus to regional tastes and preferences, offering locally-inspired variations of popular menu items to attract customers in different markets.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can innovate their menus and offer unique fusion or regional items to attract a diverse customer base and stand out in a crowded market.
- **Casual Dining:** Casual dining restaurants can take inspiration from fast food chain's fusion menu items and offer similar customized or globally-inspired plates to appeal to customers seeking unique and exciting flavors.
- **Food Delivery:** Food delivery services can partner with fast food chains and restaurants to offer regional or fusion menu items on their platforms, expanding the variety of cusines available to customers.

## Related on Trend Hunter

- [French Cuisine-Inspired Pitas](https://www.trendhunter.com/trends/new-cordon-bleu.md)
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- [Greek Cuisine-Inspired Burgers](https://www.trendhunter.com/trends/greektown-sandwiches.md)
- [Handheld QSR Salad Menus](https://www.trendhunter.com/trends/pita-pit-salad-shakers.md)
- [Hawaiian-Style Chicken Burgers](https://www.trendhunter.com/trends/hawaiian-grilled-chicken-burger.md)
- [Flavorful European Burger Lineups](https://www.trendhunter.com/trends/european-burgers.md)
- [Greek Cuisine Sub Sandwiches](https://www.trendhunter.com/trends/big-fat-greek-sub.md)
