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# Convenient International Frozen Meals
Amy's Greek Inspired Red Rice & Veggies is Great-Tasting

By Michael Hemsworth | Published 2020-12-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/greek-inspired-red-rice-veggies
References: [progressivegrocer](https://progressivegrocer.com/amys-greek-inspired-red-rice-veggies) & [amys](https://www.amys.com/our-foods/greek-inspired-red-rice-veggies?utm_source=pgdaily&utm_medium=enl&utm_content=imagetext&utm_campaign=learnmore)

The [Amy's Kitchen](https://www.trendhunter.com/trends/amys-kitchens) Greek Inspired Red Rice & Veggies frozen entree is a high-quality, internationally inspired meal option for consumers who are seeking out a convenient way to enjoy flavors of the world. The meal is made with a premium blend of fire-roasted sweet potatoes along with broccoli, onions, kale and chickpeas that are served on a bed of [organic long grain red rice](https://www.trendhunter.com/trends/simply-so-rice). The meal is then finished with crumbled feta cheese and a tangy red wine vinaigrette that is made using extra virgin olive oil.

The Amy's Kitchen Greek Inspired Red Rice & Veggies frozen entree blends a range of high-quality ingredients together to achieve a premium flavor, while also being free from gluten, soy and tree nuts with a Kosher-friendly profile to boot.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 4% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Convenient International Frozen Meals:** Disruptive Innovation Opportunity: Develop new frozen meal options that offer high-quality, internationally inspired flavors to cater to consumers seeking convenience and global tastes.
- **Premium Blend of Ingredients:** Disruptive Innovation Opportunity: Create meal options that combine diverse and high-quality ingredients to provide a superior flavor experience while catering to specific dietary needs like gluten-free, soy-free, and nut-free.
- **Healthy and Allergen-friendly Options:** Disruptive Innovation Opportunity: Explore the creation of healthy frozen meals that are free from common allergens like gluten, soy, and tree nuts, to meet the growing demand for allergen-friendly food choices.

### Where This Applies

- **Frozen Food Industry:** Disruptive Innovation Opportunity: Innovate in the frozen food industry by offering a wide range of convenient, high-quality international meal options to meet the needs of busy consumers seeking global flavors.
- **Food Manufacturing:** Disruptive Innovation Opportunity: Rethink food manufacturing processes to combine premium ingredients, like fire-roasted sweet potatoes, broccoli, kale, and chickpeas, to create flavorful frozen meal options that cater to specific dietary needs.
- **Health Food Industry:** Disruptive Innovation Opportunity: Capitalize on the health food industry's growth by developing frozen meals that are not only nutritious but also free from common allergens like gluten, soy, and tree nuts.

## Related on Trend Hunter

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